Marketing Engineer

Role Specification

Title of Role: Marketing Engineer

Department: Marketing & Sales (Solar – Channel Business)

Company / SBU: ISBU / ARBL

Purpose of the Role:

To develop and expand channel sales revenue for Solar Products (Solar Batteries, Solar Panels, Solar BOS) through distributors, dealers, and channel partners as per the business plan of the assigned territory/circle.

Key Interfaces

Internal Departments:

Production, Application Engineering (R&D), Pre-Order Support, Quality, Sales Administration, Logistics, Accounts & Commercials, Service Team

External Interfaces / Reporting To:

Channel Partners (Distributors / Dealers / System Integrators), Components / Solar Panels / National Head – Solar

Responsibilities

1.      Develop and manage distributor and dealer network within the assigned territory.

2.      Identify and appoint new channel partners to expand market reach.

3.      Conduct competitor analysis and track market trends to increase channel market share.

4.      Drive primary and secondary sales through channel partners.

5.      Develop territory sales plans and execute promotional activities with partners.

6.      Build strong relationships with distributor principals, dealers, and key influencers.

7.      Conduct product training and technical sessions for channel partners and their sales teams.

8.      Manage pricing, schemes, trade promotions, and partner profitability.

9.      Negotiate and finalize techno-commercial agreements with channel partners.

10.  Monitor stock levels, inventory planning, and ensure healthy secondary movement.

11.  Coordinate with Service teams for after-sales support through channel partners.

12.  Ensure timely payment collections and manage credit limits (DSO control).

13.  Support partners in tender participation and large project opportunities.

14.  Coordinate with Engineering and SCM for special orders and customized requirements.

15.  Ensure ISO documentation and compliance as per company policy.

16.  Conduct regular market visits to monitor retailer engagement and end-customer demand.

17.  Resolve partner grievances and maintain high partner satisfaction.

Accountabilities

Unique Accountability:

Achievement of primary & secondary sales targets and service revenue of the assigned channel territory.

Shared Accountabilities (M7 and above):

·         DSO Management

·         Channel Partner Satisfaction

·         Market Expansion & New Partner Onboarding

·         Product Positioning & Brand Visibility

·         Specification & Influencer Development

Preferred Candidate Profile

Age:

Minimum: 23 years
Desirable: 25–30 years

Qualification:

Minimum: B.Tech – Electrical / Mechanical
Desirable: B.Tech – Electrical & Electronics Engineering (EEE)

Experience:

Minimum: 3 years
Maximum: 8 years

Type of Experience:

Channel Sales / Distributor Management in Solar Batteries, Solar Panels, Solar Components, Solar BOS, Inverters, or Renewable Energy products.

Competencies Required

Knowledge:

·         Solar Batteries (VRLA, Tubular)

·         Solar Panels & BOS Components

·         Channel Sales Management

·         Competitor Product Portfolio

·         Current Solar Market & Distribution Landscape

Skills:

Technical / Functional:

·         MS Office

·         SAP / CRM

·         Sales Forecasting

·         Territory Planning

·         Inventory & Channel Management

Soft Skills:

·         Rapport Building

·         Communication & Negotiation

·         Relationship Management

·         Listening & Interpersonal Skills

·         Conflict Resolution

Attitude:

·         Entrepreneurial mindset

·         Result-oriented & target-driven

·         Self-motivated and confident

·         Attention to detail

·         Service-oriented approach

·         Planning & execution focus

·         Learning agility

·         Strong follow-through capability