Marketing Engineer

Role Specification

• Title of Role: Marketing Engineer
• Department: Marketing & Sales (Solar – Channel Business)
• Company / SBU: ISBU / ARBL

Purpose of the Role:

To develop and expand channel sales revenue for Solar Products (Solar Batteries, Solar Panels, Solar BOS) through distributors, dealers, and channel partners as per the business plan of the assigned territory/circle.

Key Interfaces

Internal Departments:

Production, Application Engineering (R&D), Pre-Order Support, Quality, Sales Administration, Logistics, Accounts & Commercials, Service Team

External Interfaces / Reporting To:

Channel Partners (Distributors / Dealers / System Integrators), Components / Solar Panels / National Head – Solar

Responsibilities

• Develop and manage distributor and dealer network within the assigned territory.
• Identify and appoint new channel partners to expand market reach.
• Conduct competitor analysis and track market trends to increase channel market share.
• Drive primary and secondary sales through channel partners.
• Develop territory sales plans and execute promotional activities with partners.
• Build strong relationships with distributor principals, dealers, and key influencers.
• Conduct product training and technical sessions for channel partners and their sales teams.
• Manage pricing, schemes, trade promotions, and partner profitability.
• Negotiate and finalize techno-commercial agreements with channel partners.
• Monitor stock levels, inventory planning, and ensure healthy secondary movement.
• Coordinate with Service teams for after-sales support through channel partners.
• Ensure timely payment collections and manage credit limits (DSO control).
• Support partners in tender participation and large project opportunities.
• Coordinate with Engineering and SCM for special orders and customized requirements.
• Ensure ISO documentation and compliance as per company policy.
• Conduct regular market visits to monitor retailer engagement and end-customer demand.
• Resolve partner grievances and maintain high partner satisfaction.

Accountabilities

Unique Accountability:

Achievement of primary & secondary sales targets and service revenue of the assigned channel territory.

Shared Accountabilities (M7 and above):

• DSO Management
• Channel Partner Satisfaction
• Market Expansion & New Partner Onboarding
• Product Positioning & Brand Visibility
• Specification & Influencer Development

Preferred Candidate Profile

• Age: Minimum: 23 years, Desirable: 25–30 years
• Qualification: Minimum: B.Tech – Electrical / Mechanical, Desirable: B.Tech – Electrical & Electronics Engineering (EEE)
• Experience: Minimum: 3 years, Maximum: 8 years
• Type of Experience: Channel Sales / Distributor Management in Solar Batteries, Solar Panels, Solar Components, Solar BOS, Inverters, or Renewable Energy products.

Competencies Required

Knowledge:

• Solar Batteries (VRLA, Tubular)
• Solar Panels & BOS Components
• Channel Sales Management
• Competitor Product Portfolio
• Current Solar Market & Distribution Landscape

Skills:

Technical / Functional:

• MS Office
• SAP / CRM
• Sales Forecasting
• Territory Planning
• Inventory & Channel Management

Soft Skills:

• Rapport Building
• Communication & Negotiation
• Relationship Management
• Listening & Interpersonal Skills
• Conflict Resolution

Attitude:

• Entrepreneurial mindset
• Result-oriented & target-driven
• Self-motivated and confident
• Attention to detail
• Service-oriented approach
• Planning & execution focus
• Learning agility
• Strong follow-through capability