OEM sales

OEM Sales & Business Development

• Generate business from OEMs, modular furniture manufacturers, kitchen & wardrobe manufacturers, furniture factories, stockists, and architect key accounts.
• Identify and develop new OEM customers for Greenlam MFC products.
• Build long-term relationships with furniture manufacturers, contractors, interior firms, and institutional customers.
• Drive specification and project business by promoting Greenlam MFC solutions.
• Achieve assigned sales targets and business objectives for the territory.

Architect, Interior Designer & Key Account Management

• Develop relationships with architects, interior designers, modular kitchen consultants, furniture designers, and project consultants.
• Promote Greenlam MFC products and secure product specifications in residential, commercial, hospitality, education, and retail projects.
• Conduct product presentations, technical demonstrations, sample discussions, and design consultations.
• Track project pipelines and ensure specification-to-order conversion.

OEM & Channel Development

• Develop and strengthen relationships with OEM customers, stockists, dealers, distributors, and retailers.
• Identify and appoint new stockists and channel partners to expand market reach.
• Support OEM customers with product selection, technical guidance, and commercial coordination.
• Ensure channel engagement through regular visits, product training, and promotional initiatives.

Territory & Market Development

• Manage the assigned territory and achieve customer-wise, product-wise, and dealer-wise sales targets.
• Conduct regular market visits to identify new business opportunities and monitor competitor activities.
• Expand Greenlam MFC's presence across modular furniture manufacturers, carpentry clusters, furniture factories, and project markets.
• Execute market penetration strategies to increase product adoption.

Sales Promotion & Brand Building

• Organize architect meets, OEM meets, dealer meets, carpenter engagement programs, and product demonstrations.
• Conduct product awareness campaigns highlighting Greenlam MFC's applications and advantages.
• Support branding and promotional activities to improve market visibility.
• Participate in exhibitions, trade events, and customer engagement initiatives.