Head E-Commerce

Job Title: Head of E-Commerce Business

Location: BKC, Mumbai
Reporting To: CEO
Team Size: 20+ (Digital Marketing, Product, Operations, Technology)
Online Revenue: ₹2–3 Cr per month (current)

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Role Purpose

KISNA is scaling its digital and omnichannel presence as a strategic growth pillar. The Head of E-Commerce Business will own the end-to-end online business , including P&L, platform strategy, product roadmap, technology, customer experience, and revenue growth .

This is a business + technology leadership role , responsible for transforming KISNA’s digital commerce into a scalable, future-ready, and high-growth digital business .

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Key Responsibilities

1. Strategic Leadership & P&L Ownership

• Own full P&L for the e-commerce business

• Define and execute short-term and long-term digital growth strategy

• Drive sustainable revenue growth and profitability

• Align digital strategy with overall business and brand goals

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2. Revenue Growth & Commercial Strategy

• Lead customer acquisition, retention, and upsell strategies

• Drive category expansion, pricing, promotions, and merchandising

• Improve key metrics: conversion, repeat rate, AOV, LTV

• Use analytics to continuously optimize funnel performance

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3. Platform, Product & Technology Ownership

• Own the end-to-end e-commerce platform and technology stack

• Define and lead product roadmap (website, mobile app, integrations)

• Drive scalability, performance, uptime, and security

• Lead platform architecture and vendor/partner ecosystem

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4. Customer Experience & Product Innovation

• Define best-in-class digital customer experience

• Lead UI/UX optimization and CRO initiatives

• Implement personalization, recommendations, and AI-driven experiences

• Continuously improve digital journeys for high-AOV, considered purchases

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5. Innovation & Emerging Technologies

• Evaluate and implement AI/ML, AR/VR, live commerce, social commerce

• Identify new digital revenue streams and engagement models

• Stay ahead of trends in D2C, luxury retail, and digital commerce

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6. Digital Operations & Tech Enablement

• Oversee OMS, inventory, logistics, and fulfilment systems

• Ensure fraud prevention, cybersecurity, and compliance

• Drive automation and operational scalability

• Optimize inventory planning and demand forecasting

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7. Omnichannel & Strategic Partnerships

• Integrate online and offline for a seamless omnichannel experience

• Partner with marketplaces, fintech, payment gateways, and logistics partners

• Drive omnichannel use cases like click & collect, store fulfillment, etc.

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8. Data, Analytics & Business Intelligence

• Build a strong analytics framework for:

  • Consumer behavior

  • Funnel performance

  • Marketing ROI

  • Demand forecasting

  • Inventory optimization

• Translate insights into actionable growth initiatives

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9. Team Leadership & Organizational Development

• Lead and scale a cross-functional team of 20+

• Set clear KPIs and performance management frameworks

• Build high-performance culture across digital, product, and tech

• Hire and develop top digital and e-commerce talent

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Ideal Candidate Profile

Experience & Background

• 12+ years in e-commerce, digital business, product, or technology leadership

• Proven experience owning end-to-end e-commerce P&L

• Background in:

  • D2C brands

  • Consumer internet

  • Omnichannel retail

  • Luxury / fashion / lifestyle / jewellery preferred

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Core Capabilities

• Strong experience with e-commerce platforms and architecture

• Hands-on leadership of product, engineering, and tech teams

• Experience scaling web + mobile app platforms

• Deep understanding of:

  • UI/UX

  • CRO

  • Personalization

  • Customer journey optimization

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Advanced & Strategic Skills

• Exposure to AI/ML, AR/VR, chatbots, recommendation engines

• Experience building scalable digital ecosystems

• Strong data-driven decision making

• Proven track record of scaling digital businesses

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Leadership & Mindset

• Enterprise-level leadership maturity

• Experience leading large, cross-functional teams

• Entrepreneurial, builder mindset

• Comfortable operating at CEO / leadership team level