Head of Ecommerce

 

 

Purpose of the Position

Client is rapidly scaling its digital presence, with the online channel contributing significantly to growth. As the brand expands in the digital-first economy, the leadership team is creating a dedicated role to drive the online business end-to-end, integrating both business strategy and technology execution.This role encapsulates ownership of P&L, customer experience, digital marketing, platform scalability, and technology oversight.

Team & Current Scale

·         Existing team strength: 20+ members across digital marketing, operations, product, and technology support.

·         Current online channel revenue: ₹2–3 Crores monthly.

Key Responsibilities

Strategic Leadership & P&L Ownership:

§    Own and drive the P&L of the e-commerce business, ensuring sustainable revenue growth and profitability.

§    Define short-term and long-term strategies for scaling the online business in alignment with overall company goals.

Revenue Growth & Sales Strategy:

§    Develop and execute customer acquisition, retention, and upsell strategies.

§    Drive category expansion, pricing strategies, and promotions to maximize sales.

§    Leverage analytics to optimize conversion rates, repeat purchases, and average order value (AOV).

Platform Strategy & Development:

§    Own the end-to-end e-commerce technology stack and product roadmap.

§    Lead platform architecture decisions to ensure scalability, stability, and high performance.

§    Drive integration of advanced features.

Product & Customer Experience:

§    Define product vision and strategy for a best-in-class online shopping experience.

§    Champion UI/UX innovation, optimizing customer journeys for conversion and engagement.

§    Implement data-driven personalization, recommendation engines, and AI features to enhance engagement.

Innovation & Emerging Technologies:

§    Evaluate and implement cutting-edge technologies (AI/ML, AR/VR, voice commerce, live commerce).

§    Identify new digital revenue streams enabled by technology.

§    Stay ahead of industry trends in D2C, luxury retail, and digital commerce.

Digital Operations & Tech Enablement:

§    Oversee technology-enabled logistics, order management, and inventory systems.

§    Ensure robust fraud prevention, cybersecurity, and compliance.

§    Automate operational processes to improve efficiency and scalability.

Team Leadership & Organizational Development:

§    Lead and mentor a cross-functional team of 20+ across marketing, operations, product, and technology.

§    Define clear KPIs, track performance, and build a high-performance culture.

§    Drive capability building and recruit top talent in digital/e-commerce functions.

Omnichannel & Strategic Partnerships:

§    Integrate online and offline business models to deliver a seamless omnichannel experience.

§    Partner with marketplaces, fintech/payment providers, and logistics players to expand reach.

§    Explore innovative channels such as social commerce, live commerce, and app-based engagement.

Data, Analytics & Insights:

§    Build a strong analytics framework to track consumer behavior, funnel performance, and marketing ROI.

§    Translate insights into actionable initiatives for growth.

§    Leverage data science for demand forecasting, inventory optimization, and pricing decisions.