PCARM

Job Description

Position

PC A RM (Premium Current Account Relationship Manager)

Location

All Urban Branch locations in India

Education

• Graduate / MBA
• Non-MBA with a minimum experience of 4 years in BFSI Industry
• Sales experience of at least 3 years

Experience

Key Skills

• Good understanding of CA, Trade & Forex, CMS and Asset products - CC, OD, TL, Export Finance
• Self-starter, Understanding of financial markets and economic trends, excellent communication and interpersonal skills.
• Ability to manage complex client requirements.

Grade

Deputy Manager / Manager / Senior Manager

Key Performance Indicators

• Acquire New-to-Bank business banking accounts with focus on Premium CA, CMS products (POS, QR, IPG, API), TFX, SA, Working Capital Finance and Retail Assets.
• Develop new high net-worth customer relationships for retail liabilities & assets.
• Target Small and Medium Enterprises with sales turnover above 2 Cr, and CASA float above 5 lac.
• Build a strong portfolio of PCA, EXIM clients with focus on client profitability.

Key Drivers / Responsibilities

• Acquire and build a portfolio of Premium Current Accounts and EXIM clients and grow them through multiple business banking products / cross-sell.
• Identification and development of new business segments and geographical areas to generate business opportunities.
• Enrich relationships and garner higher wallet share through customer engagement activities and increase customer stickiness by providing Corporate banking products like Tax payment, Internet banking, Trade products, CMS etc.
• Working in a dynamic and fast-paced environment with cross-functional teams to design, collaborate and provide tailored solutions for customer needs.
• Responsible for achieving the allocated targets pertaining to CA productivity and fee income through Trade & FX, Debit cards and CMS.
• Ownership of self-acquired product portfolio, pricing, revenues (including fee).
• Maintain working knowledge of the local market, its trends, its potential, competitors, premiere service providers etc.
• Act in accordance with all regulatory, compliance and KYC policies (both internal and external).
• Record and track all engagement activities through the CRM system.

Reporting to

Area Head - PCRM, Branch and Business banking, India