About the role

Adobe Target Developer

Role Summary:

We are looking for a hands-on Adobe Target and Adobe Launch Developer to lead personalization and tagging efforts across high-traffic digital platforms. This role is engineering-focused and requires strong front-end development skills and practical experience in building efficient analytics and personalization solutions.

Key Responsibilities:

Design and implement full-stack personalization solutions using Adobe Target, including server-side and client-side implementations.
Implement personalization and experimentation using Adobe Target Delivery APIs, including integration with single-page applications (SPA) and modern frontend frameworks.
Design, implement, and manage tracking tags using Adobe Launch (AEP Tags) via Rules, Data Elements, and Extensions.
Configure and deploy A/B, multivariate, and personalized experiences using a developer-driven approach (not editor-only), ensuring scalability and performance.
Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience Platform, and Audience Manager, including data layer design and implementation.
Design and manage event triggering, decisioning logic, and personalization flows originating from SPAs, backend services, or middleware layers.
Troubleshoot and resolve technical issues related to JavaScript execution, APIs, data layers, tagging, and SDK integrations.
Debug, test, and optimize implementations across browsers, devices, and page types.
Collaborate with product, analytics, and engineering teams to execute the experimentation roadmap.
Partner closely with engineering teams to ensure solutions meet code quality, performance, and security standards.

Required Skills & Qualifications:

5+ years of experience in frontend / full-stack development.
3+ years of experience as an Adobe Target Developer.
2+ years of hands-on experience in tag management and web analytics using Adobe Launch.
Strong expertise in Adobe Target and WebSDK integration.
Proficiency in JavaScript, HTML, and CSS (hands-on coding required).
Experience with Adobe Experience Platform (AEP).
Familiarity with Adobe Analytics and A4T integration.
Strong debugging and troubleshooting capabilities.
Adobe Developer Certification for Adobe Experience Platform Tags or Adobe Analytics.

Preferred Qualifications and Skills:

Adobe Developer Certification for Adobe Experience Platform (Adobe Target and Adobe Launch).
Experience with SPA frameworks like React or Angular.
Knowledge of Content Management systems like AEM.
Experience working on e-commerce or high-traffic digital platforms.
Understanding of performance optimization and how page speed affects user experience.

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