trade sales

Trade Sales Executive – Mikasa Laminates Division

| Greenlam Industries Limited

About Greenlam Industries – Mikasa Laminates Division

Greenlam Industries Limited is one of the world's leading surfacing solutions companies, offering innovative and premium interior products across more than 100 countries. Through its Mikasa Laminates Division, the company delivers contemporary designs and superior-quality laminates, supported by a strong distribution network and customer-centric approach.

Key Responsibilities

• Drive trade sales and business development for Mikasa Laminates within the assigned territory.
• Develop and strengthen relationships with dealers, distributors, retailers, Architect, contractors, carpenters, fabricators, and other channel partners to maximize market penetration.
• Identify and onboard new dealers and trade partners while expanding the existing network.
• Ensure effective dealer management, discount management, and adherence to uniform pricing policies in the market.
• Conduct regular market mapping and competitor analysis to identify growth opportunities and untapped segments.
• Generate business through regular visits, follow-ups, and relationship management with key trade customers.
• Coordinate with internal teams to ensure timely execution of orders and customer satisfaction.
• Monitor sales performance, prepare reports, and analyze market trends to achieve business objectives.
• Organize and participate in promotional activities, trade events, and customer engagement programs to enhance brand visibility.
• Track customer activities and maintain a comprehensive database of dealers and channel partners.
• Ensure achievement of sales targets, revenue growth, and market share expansion in the assigned territory.
• Gather market intelligence on competitor products, pricing, and customer requirements to support strategic decision-making.