Brand Strategy Lead - AVP

Job Title

Chief Manager / Associate Vice President – Brand Strategy Lead

Location

Mumbai

Band

Band 4 / 5

Reporting To

Head of Marketing

Department

Marketing

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Role Objective

Looking for a sharp, insight-driven Brand Strategy Lead to shape the long-term direction of the brand through positioning, purpose, messaging architecture, cultural intelligence, narrative frameworks, and cross-functional brand influence . The role is focused on upstream brand thinking rather than campaign execution.

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Key Responsibilities

• Define and evolve brand positioning, purpose, and messaging architecture
• Build strategic frameworks for marketing, product, and communication decisions
• Track consumer behavior shifts, category changes, and cultural trends
• Convert insights into strategic opportunities
• Build strategic narratives / thought leadership frameworks
• Partner with research, digital, business, product, and CX
• Ensure brand thinking informs customer journeys and service design
• Influence stakeholders and connect brand ambition to business priorities
   

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Ideal Candidate

• 5–8 years in:
  • Brand Strategy
  • Strategic Planning
  • Consulting
• Strong at:
  • Simplifying complexity
  • Brand thinking
  • Storytelling
  • Stakeholder management
• Creative agency planning / brand strategy experience is a plus
• Exposure to service-led / trust-driven categories preferred
   

✅ MUST-HAVE

• 5–8 years relevant experience
• Brand strategy / strategic planning / consulting
• Experience in:
  • positioning
  • messaging
  • brand frameworks
  • insights / consumer behavior
  • strategic storytelling
• Strong stakeholder management
• Mumbai / open to Mumbai

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⭐ GOOD-TO-HAVE

• Agency planner / strategic planner background
• BFSI / Insurance / service category exposure
• Consumer insights / CX integration
• Narrative / thought leadership work
• Brand architecture / proposition design
• Research-led brand work