About The Company
A flagship diamond and gold jewellery brand offering trusted expertise
in design and innovation, aiming to fulfill every Indian woman’s dream
of owning diamond jewellery. It presents a wide range of unique designs
inspired by global trends while keeping contemporary Indian
sensibilities at heart.
Purpose of the Position
Client is rapidly scaling its digital presence, with the online channel
contributing significantly to growth. As the brand expands in the
digital-first economy, the leadership team is creating a dedicated role
to drive the online business end-to-end, integrating both business
strategy and technology execution. This role encapsulates ownership of
P&L, customer experience, digital marketing, platform scalability, and
technology oversight.
Team & Current Scale
-
Existing team strength:
20+
members across digital marketing, operations, product, and technology
support.
-
Current online channel revenue:
₹2–3 Crores
monthly.
Key Responsibilities
Strategic Leadership & P&L Ownership:
-
Own and drive the P&L of the e-commerce business, ensuring sustainable
revenue growth and profitability.
-
Define short-term and long-term strategies for scaling the online
business in alignment with overall company goals.
Revenue Growth & Sales Strategy:
-
Develop and execute customer acquisition, retention, and upsell
strategies.
-
Drive category expansion, pricing strategies, and promotions to
maximize sales.
-
Leverage analytics to optimize conversion rates, repeat purchases, and
average order value (AOV).
Platform Strategy & Development:
-
Own the end-to-end e-commerce technology stack and product roadmap.
-
Lead platform architecture decisions to ensure scalability, stability,
and high performance.
- Drive integration of advanced features.
Product & Customer Experience:
-
Define product vision and strategy for a best-in-class online shopping
experience.
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Champion UI/UX innovation, optimizing customer journeys for conversion
and engagement.
-
Implement data-driven personalization, recommendation engines, and AI
features to enhance engagement.
Innovation & Emerging Technologies:
-
Evaluate and implement cutting-edge technologies (AI/ML, AR/VR, voice
commerce, live commerce).
- Identify new digital revenue streams enabled by technology.
-
Stay ahead of industry trends in D2C, luxury retail, and digital
commerce.
Digital Operations & Tech Enablement:
-
Oversee technology-enabled logistics, order management, and inventory
systems.
- Ensure robust fraud prevention, cybersecurity, and compliance.
-
Automate operational processes to improve efficiency and scalability.
Team Leadership & Organizational Development:
-
Lead and mentor a cross-functional team of
20+
across marketing, operations, product, and technology.
-
Define clear KPIs, track performance, and build a high-performance
culture.
-
Drive capability building and recruit top talent in digital/e-commerce
functions.
Omnichannel & Strategic Partnerships:
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Integrate online and offline business models to deliver a seamless
omnichannel experience.
-
Partner with marketplaces, fintech/payment providers, and logistics
players to expand reach.
-
Explore innovative channels such as social commerce, live commerce,
and app-based engagement.
Data, Analytics & Insights:
-
Build a strong analytics framework to track consumer behavior, funnel
performance, and marketing ROI.
- Translate insights into actionable initiatives for growth.
-
Leverage data science for demand forecasting, inventory optimization,
and pricing decisions.
Confidentiality Notice: This document is intended for the exclusive use
of the individual or entity to whom it is addressed. Any unauthorized
use, disclosure, or distribution is prohibited.