Trade Sales

1. Planning

• Make monthly sales and business plans for different products and dealers.
• Work with the Sales Executive (SE) team and make sure everyone follows the plan.
• Decide which dealers should be appointed or developed in different areas.
• Check the business potential and financial condition of dealers.
• Give suggestions to the DGM for creating effective dealer schemes/offers.
• Plan the required stock for the region.
• Make sure enough products are available, especially when there is extra demand from projects or customers.
• Track sales performance against the planned targets.

2. Generating Sales

• Create demand for Bath products and increase sales.
• Track both primary sales (company → dealer) and secondary sales (dealer → customer).
• Make sure enough stock is available for projects.
• Regularly check project sales data and use it to make better decisions.
• Visit project sites when required.

3. Dealer & Distributor Management

• Make sure dealers and distributors make their payments on time.
• Avoid overdue payments and maintain a healthy payment record.
• Understand dealer problems by checking their Dealer Health Card .
• Take action to solve dealer issues quickly.

4. Plumber / Influencer Management

• Build good relationships with plumbers, architects, interior designers and contractors.
• Organize plumber meets and other engagement activities .
• Maintain a proper database of these influencers and track the number of meetings conducted.

5. Coordination with Other Teams

The person will coordinate with:

• Service team – to ensure customer complaints are resolved within the required time.
• Marketing team – for product launches, dealer branding and retailing activities.
• Commercial team
• Supply Chain team
• Market Development/Retailing team

6. Reporting & Processes

• Make sure dealers receive materials/products on time.
• Prepare regular reports with sales and other important data.
• Study the data and use it to make business decisions.
• Maintain proper retailing standards at dealer outlets.
• Ensure company processes and service benchmarks are followed.

7. Important things they will be measured on

Some key performance areas include:

• Sales growth
• Project sales
• Inventory/stock levels
• Dealer payment performance
• Dealer health
• Project-site conversion
• Customer complaint resolution time
• Number of plumber/A/ID/contractor meetings
• Dealer retailing performance
• Product/material servicing levels
• Accuracy and timely submission of reports