Digital Marketing Manager (3+ yrs exp)
- This will be a contractual role for 1 year, with the possibility of extension based on performance
KEY RESPONSIBILITIES
- Own and drive digital strategy across Facebook, Instagram, and YouTube
- Plan and manage paid social campaigns for content amplification
- Define content calendars in collaboration with Platform Manager and writers
- Build and own the monthly KPI reporting framework for the client
- Monitor platform analytics, identify performance gaps, and recommend pivots
WHAT WE'RE LOOKING FOR
- 3+ years in digital marketing managing large page ecosystems
- Proven experience with government, PSU, or institutional social media mandates
- Strong grasp of Meta Business Suite, YouTube Studio, and analytics tools
- Experience managing paid social budgets and optimization
- Fluency in Hindi and English; Punjabi an advantage
Work Mode: Onsite in Mohali (6 days a week)