Project Trade Sales

Company Overview

Greenlam Industries Limited is a leading global player in surfacing solutions, with a strong presence across 100+ countries . The company offers innovative and design-focused products that transform interiors and enhance living and working spaces.

Job Summary

We are looking for an experienced Branch Manager to drive business growth and profitability for the branch. The role will be responsible for managing trade sales, project sales, channel development, key accounts, architects, interior designers, dealers and distributors , while achieving overall branch revenue and profitability targets.

Key Responsibilities

• Drive the branch's sales, revenue and profitability targets across Trade and Project Sales.
• Develop and execute sales strategies to increase business across dealers, distributors, retailers, architects, interior designers, contractors, builders and project customers .
• Manage and strengthen relationships with key channel partners and project accounts to generate new business opportunities.
• Identify and develop new dealers/distributors and expand the branch's channel network.
• Build strong relationships with architects, interior designers, builders, developers and contractors to generate project leads and product specifications.
• Identify new projects and ensure effective follow-up from lead generation to order closure .
• Plan and execute demand-generation, BTL, promotional and market-development activities within the allocated budget.
• Drive product launches, new product penetration and increase the consumer and channel base .
• Conduct product presentations and sales meetings with dealers, architects, designers, contractors and project stakeholders .
• Monitor market trends, competitor activities, pricing and customer requirements to identify business opportunities.
• Ensure effective coordination between sales, marketing, projects, distributors and internal teams for smooth execution of business.
• Track sales pipeline, project status, collections and branch performance through regular MIS and management reports .
• Ensure timely achievement of sales targets while maintaining strong customer relationships and healthy business margins.
• Lead, guide and monitor the branch sales team to improve productivity, market coverage and overall business performance.