Digital Marketing Manager

Key Responsibilities

Social Media & Content Strategy

• Develop and execute integrated social media strategies across Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
• Build and manage content calendars aligned with product launches, campaigns, and brand initiatives.
• Drive audience growth, engagement, and brand awareness.
• Identify emerging trends, cultural moments, and opportunities to increase brand relevance.

Content & Brand Storytelling

• Lead content creation across social media, email, website, and paid channels.
• Partner with photographers, videographers, designers, influencers, and creative agencies.
• Develop compelling copy, captions, campaign messaging, and educational content.
• Maintain a consistent premium brand voice across all customer touchpoints.

Email Marketing & CRM

• Own the email and SMS marketing strategy.
• Develop customer lifecycle journeys, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Loyalty, and Win-Back flows.
• Create segmentation strategies based on customer behavior and purchasing patterns.
• Drive customer retention, repeat purchases, and lifetime value.
• Execute campaign calendars across promotional, product launch, and brand storytelling initiatives.

Performance Marketing

• Manage Meta, TikTok, Google, and influencer marketing campaigns.
• Optimize customer acquisition funnels and conversion journeys.
• Monitor and improve key metrics including ROAS, CAC, CTR, conversion rate, and customer acquisition efficiency.
• Conduct A/B testing across creative, messaging, audiences, and offers.

Influencer & Community Development

• Identify and manage influencer, creator, and brand partnerships.
• Execute ambassador, affiliate, and gifting programs.
• Build and nurture engaged consumer communities.

Analytics & Reporting

• Track performance across social, paid media, email, SMS, and website channels.
• Develop weekly and monthly reports with actionable insights.
• Analyze customer behavior and identify growth opportunities.