Social Media & Digital Marketing Manager

Social Media & Digital Marketing Manager

Location

United States (Remote/Hybrid)

About the Opportunity

We are seeking an experienced Social Media & Digital Marketing Manager to lead brand storytelling, customer acquisition, retention marketing, and community engagement for an emerging consumer brand.

The ideal candidate brings experience from luxury, prestige beauty, fragrance, fashion, wellness, hospitality, or lifestyle brands and has a proven track record of building premium consumer brands through content, social media, CRM, influencer partnerships, and performance marketing.

Key Responsibilities

Social Media & Content Strategy

• Develop and execute integrated social media strategies across Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
• Build and manage content calendars aligned with product launches, campaigns, and brand initiatives.
• Drive audience growth, engagement, and brand awareness.
• Identify emerging trends, cultural moments, and opportunities to increase brand relevance.

Content & Brand Storytelling

• Lead content creation across social media, email, website, and paid channels.
• Partner with photographers, videographers, designers, influencers, and creative agencies.
• Develop compelling copy, captions, campaign messaging, and educational content.
• Maintain a consistent premium brand voice across all customer touchpoints.

Email Marketing & CRM

• Own the email and SMS marketing strategy.
• Develop customer lifecycle journeys, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Loyalty, and Win-Back flows.
• Create segmentation strategies based on customer behavior and purchasing patterns.
• Drive customer retention, repeat purchases, and lifetime value.
• Execute campaign calendars across promotional, product launch, and brand storytelling initiatives.

Performance Marketing

• Manage Meta, TikTok, Google, and influencer marketing campaigns.
• Optimize customer acquisition funnels and conversion journeys.
• Monitor and improve key metrics including ROAS, CAC, CTR, conversion rate, and customer acquisition efficiency.
• Conduct A/B testing across creative, messaging, audiences, and offers.

Influencer & Community Development

• Identify and manage influencer, creator, and brand partnerships.
• Execute ambassador, affiliate, and gifting programs.
• Build and nurture engaged consumer communities.

Analytics & Reporting

• Track performance across social, paid media, email, SMS, and website channels.
• Develop weekly and monthly reports with actionable insights.
• Analyze customer behavior and identify growth opportunities.

Qualifications

Required

• 5+ years of experience in digital marketing, social media, email marketing, or CRM.
• Experience working with U.S.-based consumer brands.
• Experience within luxury, prestige beauty, fragrance, fashion, wellness, hospitality, or lifestyle industries.
• Strong expertise in Klaviyo, Shopify, Meta Ads Manager, TikTok Ads, and Google Analytics (GA4).
• Proven track record of growing audiences, increasing engagement, and driving revenue through digital channels.
• Strong copywriting, storytelling, and analytical skills.

Preferred

• Experience with luxury and prestige consumer brands.
• Experience scaling DTC and omnichannel brands.
• Understanding of luxury consumer behavior and premium brand positioning.
• Experience in a startup or high-growth environment.

Success Metrics

• Audience growth and engagement
• Email subscriber growth
• Email-attributed revenue
• Customer retention and lifetime value
• Website traffic and conversion rate
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• Community growth and brand engagement