oem sales/Project sales

Job Description – OEM Sales Manager

Company: Greenlam Industries – Engineered Products
Department: OEM Sales
Location: Ahmedabad/ Mumbai

Role Summary

The OEM Sales will be responsible for driving business growth through OEM customers, Stockists, and Architect Key Accounts within the assigned territory. The role focuses on developing strategic relationships, generating specifications and project business, managing channel partners, identifying new opportunities, and achieving sales targets while strengthening Greenlam's market presence.

Key Responsibilities

OEM Sales & Business Development

• Generate business from OEM customers, Stockists, and Architect Key Accounts.
• Build and maintain strong relationships with architects, interior designers, consultants, and key decision-makers.
• Identify and acquire new OEM accounts and project opportunities.
• Coordinate with project sales teams to maximize specification and project conversions.
• Achieve assigned sales targets and business objectives for the territory.

Architect & Key Account Management

• Develop and manage relationships with leading architects, design firms, and key accounts.
• Promote Greenlam Engineered Products and secure product specifications in upcoming projects.
• Conduct product presentations, technical discussions, and design consultations.
• Track project pipelines and ensure conversion of specifications into sales.

Channel & Stockist Management

• Develop, monitor, and strengthen Stockist, dealer, distributor, and retailer networks.
• Appoint new channel partners to support market expansion.
• Ensure effective engagement and performance management of Stockists and dealers.
• Drive business growth through channel incentive and promotional programs.

Territory & Market Development

• Manage the assigned territory and achieve customer-wise, dealer-wise, and product-wise sales targets.
• Conduct regular market visits to identify growth opportunities and monitor competitor activities.
• Drive market development initiatives across trade, retail, and project segments.
• Ensure effective implementation of company sales strategies and market penetration plans.

Sales Promotion & Marketing Activities

• Plan and execute promotional activities for architects, OEMs, Stockists, and channel partners.
• Organize product demonstrations, dealer meets, architect meets, and customer engagement programs.
• Support brand-building initiatives and increase product visibility in the market.
• Facilitate territory-wise sales promotion activities to drive demand generation.

Forecasting & Reporting

• Prepare monthly sales forecasts based on project pipelines and market opportunities.
• Track sales performance and provide regular reports to management.
• Maintain accurate records of customer interactions, project updates, and market feedback.

Pricing & Commercial Management

• Monitor pricing discipline and channel profitability within the territory.
• Ensure adherence to company pricing policies and commercial guidelines.
• Support collections, payment follow-ups, and credit control activities as required.

Desired Candidate Profile

• Bachelor's degree in Business, Marketing, Commerce, Engineering, or a related field.
• 4+ years of experience in OEM Sales, Project Sales, Specification Sales, or Building Materials Industry.
• Strong network with Architects, Interior Designers, Stockists, Dealers, and Channel Partners.
• Experience in laminates, plywood, panels, building materials, furniture fittings, or allied industries preferred.
• Excellent relationship-building, negotiation, and communication skills.
• Ability to travel extensively within the assigned territory.
• Proficiency in MS Office and sales reporting tools.