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Vrinda Global
E-Commerce Business Head
Vrinda Global · posted 8 months ago
Mumbai
About the role
The Opportunity
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Position Head of E-Commerce Business |
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Location: BKC - Mumbai |
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Reporting Relationship: CEO |
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Website: http://www.kisna.com/&http://www.hk.co/
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Purpose of the Position
KISNA is rapidly scaling its digital presence, with the online channel contributing significantly to growth. As the brand expands in the digital-first economy, the leadership team is creating a dedicated role to drive the online business end-to-end, integrating both business strategy and technology execution. This role encapsulates ownership of P&L, customer experience, digital marketing, platform scalability, and technology oversight.
Team & Current Scale
· Existing team strength: 20+ members across digital marketing, operations, product, and technology support.
· Current online channel revenue: ₹2–3 Crores monthly.
Key Responsibilities
Strategic Leadership & P&L Ownership:
§ Own and drive the P&L of the e-commerce business, ensuring sustainable revenue growth and profitability.
§ Define short-term and long-term strategies for scaling the online business in alignment with overall company goals.
Revenue Growth & Sales Strategy:
§ Develop and execute customer acquisition, retention, and upsell strategies.
§ Drive category expansion, pricing strategies, and promotions to maximize sales.
§ Leverage analytics to optimize conversion rates, repeat purchases, and average order value (AOV).
Platform Strategy & Development:
§ Own the end-to-end e-commerce technology stack and product roadmap.
§ Lead platform architecture decisions to ensure scalability, stability, and high performance.
§ Drive integration of advanced features.
Product & Customer Experience:
§ Define product vision and strategy for a best-in-class online shopping experience.
§ Champion UI/UX innovation, optimizing customer journeys for conversion and engagement.
§ Implement data-driven personalization, recommendation engines, and AI features to enhance engagement.
Innovation & Emerging Technologies:
§ Evaluate and implement cutting-edge technologies (AI/ML, AR/VR, voice commerce, live commerce).
§ Identify new digital revenue streams enabled by technology.
§ Stay ahead of industry trends in D2C, luxury retail, and digital commerce.
Digital Operations & Tech Enablement:
§ Oversee technology-enabled logistics, order management, and inventory systems.
§ Ensure robust fraud prevention, cybersecurity, and compliance.
§ Automate operational processes to improve efficiency and scalability.
Team Leadership & Organizational Development:
§ Lead and mentor a cross-functional team of 20+ across marketing, operations, product, and technology.
§ Define clear KPIs, track performance, and build a high-performance culture.
§ Drive capability building and recruit top talent in digital/e-commerce functions.
Omnichannel & Strategic Partnerships:
§ Integrate online and offline business models to deliver a seamless omnichannel experience.
§ Partner with marketplaces, fintech/payment providers, and logistics players to expand reach.
§ Explore innovative channels such as social commerce, live commerce, and app-based engagement.
Data, Analytics & Insights:
§ Build a strong analytics framework to track consumer behavior, funnel performance, and marketing ROI.
§ Translate insights into actionable initiatives for growth.
§ Leverage data science for demand forecasting, inventory optimization, and pricing decisions.
The Candidate
§ 12+ years of experience in e-commerce, product, or technology leadership roles, ideally with exposure to both business and tech functions.
§ Proven expertise in e-commerce platforms, product management, and technology architecture, with the ability to translate business goals into scalable digital solutions.
§ Backgrounds preferred: consumer internet, D2C brands, fashion/luxury retail, or e-commerce marketplaces/platforms with a strong tech focus.
§ Hands-on experience in building and scaling digital products (mobile apps, websites, omni channel platforms).
§ Strong understanding of UI/UX principles, customer experience design, and personalization technologies.
§ Familiarity with AI/ML, AR/VR, chatbots, recommendation engines, and data-driven platforms for customer engagement.
§ Exposure to P&L ownership or commercial collaboration, with ability to align technology initiatives to revenue growth.
§ Experienced in leading cross-functional teams of engineers, product managers, analysts, and marketers.
§ Entrepreneurial mindset with a track record of scaling digital businesses or startups.
§ Ability to evaluate and implement emerging technologies, ensuring future readiness of the platform.