Brand Director

Director – Brand, Events & Experiential Marketing

We are looking for a senior Brand & Experiential Marketing leader to own the organisation’s global brand strategy, events, experiences, creative direction and brand transformation initiatives. The role will lead high-profile international events, exhibitions, sponsorships and brand activations while ensuring a consistent, premium brand presence across markets.

Key Responsibilities

• Develop and drive the overall brand strategy, positioning, architecture and narrative in line with business objectives.
• Lead rebranding and brand transformation initiatives from strategy and research through identity development and global implementation.
• Define brand positioning for new businesses, ventures, market entries and product launches .
• Own brand identity, guidelines, tone of voice and governance to ensure consistency across markets, channels and agencies.
• Lead global events, exhibitions, flagship launches, sponsorships and experiential marketing activations from concept to execution.
• Manage the organisation’s presence at international forums, industry exhibitions and major global platforms , including pavilions, hospitality and immersive brand experiences.
• Develop innovative physical and digital brand experiences across sales environments, hospitality spaces, exhibitions and flagship activations.
• Lead group-level brand campaigns and creative development , working closely with creative, media, production and communications agencies.
• Manage agency relationships, budgets, production scopes and creative quality.
• Introduce AI-enabled tools across creative development, content production, localisation, brand governance and asset management.
• Establish brand measurement frameworks covering awareness, consideration, sentiment, brand health and equity .
• Use AI-driven research, analytics and social listening to generate insights and support strategic brand decisions.
• Partner with senior leadership to embed brand strategy into business, customer experience and corporate culture .

Ideal Candidate

• Senior experience in brand strategy, brand transformation, experiential marketing, events and creative leadership .
• Proven track record delivering large-scale international events, exhibitions, sponsorships and premium brand experiences .
• Strong experience working with and directing top-tier creative, media, production and event agencies .
• Experience managing rebranding, brand architecture and global brand governance .
• Strong creative judgement combined with commercial and strategic thinking.
• Hands-on understanding of AI-powered creative, brand governance, analytics and market intelligence tools .
• Experience in luxury, real estate, hospitality, investment, technology or other premium/global brands would be advantageous.
• Strong international exposure and ability to operate across multiple markets and cultures.