trade project sales

Key Responsibilities

Trade Sales & Channel Development

• Drive sales and business growth for Decorative Veneers and Flooring products within the assigned territory.
• Develop and maintain strong relationships with dealers, distributors, retailers, furniture manufacturers, carpenters, fabricators, and other channel partners.
• Identify, appoint, and onboard new dealers and distributors to expand market reach and strengthen channel presence.
• Ensure effective dealer management, inventory movement, pricing discipline, discount management, and market coverage.
• Conduct regular market visits to generate secondary sales and improve product visibility across key markets.

Project Sales & Specification Business

• Generate project sales opportunities by engaging with architects, interior designers, builders, developers, contractors, PMC consultants, and corporate clients.
• Promote Greenlam Decorative Veneers and Flooring products to secure product specifications in upcoming and ongoing projects.
• Develop and manage a healthy project pipeline across residential, commercial, hospitality, retail, healthcare, education, and institutional segments.
• Track project stages from specification to execution and closure, ensuring conversion of opportunities into business.
• Coordinate with project stakeholders for product presentations, technical discussions, sampling, and approvals.

Business Development & Relationship Management

• Build long-term relationships with key influencers and decision-makers within the architecture and design community.
• Conduct product demonstrations, architect meets, dealer meets, exhibitions, and customer engagement programs to strengthen brand visibility and generate leads.
• Gather market intelligence on competitor activities, pricing trends, new projects, and customer preferences.
• Identify untapped markets and business opportunities to drive revenue growth and market expansion.

Sales Operations & Performance Management

• Achieve monthly, quarterly, and annual sales targets for both trade and project business.
• Monitor sales performance and prepare MIS reports, sales forecasts, project trackers, and pipeline reports.
• Coordinate with internal teams for order processing, product availability, dispatches, and timely execution of customer requirements.
• Ensure high levels of customer satisfaction through effective follow-up and issue resolution.
• Maintain a comprehensive database of architects, designers, builders, contractors, dealers, distributors, and project opportunities.