Copywriter

Copywriter (Digital Focus)

Job Summary:

We are seeking a talented Copywriter with 4-5 years of experience to support our upcoming launches for a leading mobile phone brand. This role is crucial in creating impactful social campaigns and generating engaging content that resonates with our audience, ultimately driving brand awareness and customer engagement.

Key Responsibilities:

• Develop and manage creative copy for social media campaigns, including posts, promotions, tweets, and WhatsApp messages, ensuring alignment with brand voice.
• Ideate and brainstorm innovative content strategies to enhance our online presence and foster community engagement across various digital platforms.
• Oversee the execution and management of campaigns, ensuring timely delivery and adherence to deadlines while coordinating closely with the Senior Creative Director.
• Iterate on copy based on performance metrics and feedback, refining messages to maximize impact and effectiveness.
• Collaborate with cross-functional teams to ensure brand consistency and strategic alignment across all marketing touchpoints.
• Work in a fast-paced environment, adapting to changing priorities during hectic launch phases and extending work hours as needed.
• Contribute to team meetings with insights and recommendations based on industry trends and audience behavior.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4-5 years of professional copywriting experience, specifically in digital marketing and social media.
• Strong ability to create compelling and concise content tailored for various platforms, including Instagram, Twitter, and WhatsApp.
• Proficiency in managing multiple campaigns simultaneously with keen attention to detail and deadlines.
• Experience with analytics tools to measure campaign performance and adapt strategies accordingly.
• Excellent communication skills, with the ability to work both independently and collaboratively in a team.
• Familiarity with AI tools for content generation and optimization is a plus.

Preferred Qualifications:

• Experience in the tech or telecommunications industry, particularly with mobile phone brands.
• Ability to think creatively and strategically about content distribution and audience engagement.
• Skillful in conceptualizing ideas that resonate with diverse audiences across different demographics.
• Familiarity with SEO best practices to enhance online visibility.
• Knowledge of current digital trends and the evolving landscape of social media marketing.