Brand Director

Role Overview

We are seeking an experienced Director – Brand & Events to lead the Group’s global brand strategy, events, experiences, and creative initiatives. The role will drive brand transformation, major international events, exhibitions, sponsorships, and premium brand activations across global markets.

Key Responsibilities

• Lead the Group’s brand strategy, positioning, architecture, and transformation initiatives.
• Drive rebranding programmes and ensure consistent brand identity across markets and businesses.
• Oversee the Group’s presence at major global forums, exhibitions, events, and brand activations .
• Develop and manage sponsorships, partnerships, and high-impact brand experiences.
• Lead integrated brand campaigns and manage creative, media, production, and event agencies.
• Ensure high standards of creative quality across all brand touchpoints.
• Introduce AI, data, and digital tools into creative development, brand governance, research, and measurement.
• Track brand performance through insights, analytics, and brand health metrics.
• Partner with senior leadership to strengthen brand equity and business impact.

Candidate Profile

• Strong senior-level experience in Brand, Marketing, Events, Experiential, or Communications .
• Proven experience in brand transformation/rebranding and large-scale international events .
• Experience managing global creative and event agencies.
• Strong creative, strategic, and commercial mindset.
• Good understanding of AI-powered marketing, digital tools, analytics, and modern brand practices .
• Excellent stakeholder management and leadership skills.
• International/multi-market experience preferred.