Wood Technologist

Job Purpose
The position is that of frontline technical personnel who would primarily be responsible for supporting the sale of wood coatings products ranging from melamine to high end PU coatings in defined geography by providing products trainings and briefings for all stakeholders, ensuring quality during application process and handling complaints thereby, assisting in achieving overall business objectives.

Primary Responsibilities

Business objective:
Aid frontline sales workforce in Retail and Project Sales by means of creating awareness on wood coatings product features and selling points  
Stakeholder Management
Plan and conduct trainings on wood coatings products for Contractors, applicators, architects and furniture manufacturers to impart technical clarity and demonstrate product strengths
Influence existing dealers as well as non-APL dealers in expanding product portfolio and assist them in selling wood coatings products by means of technical briefing sessions through shop meets

Market Intelligence:
Aid Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market 
Devise ways in which these product strengths can be communicated to the consumers and influencers
Quality Assurance:

Provide on-site training as per requirements shared by verticals to ensure right application of products at the site
Perform the quality checks of wood coatings sample panels before providing to stakeholders like contractors, architects etc.
Design the collaterals of wood coatings products and improvise the content to highlight product strengths

Customer Complaints:
Assist all the verticals in handling complaints related to wood coatings products that could not be solved at their level
Perform the analysis of customer complaints reported and design specific inputs and interventions to avoid reoccurrence of complaints