Marketing Executive/Engineer

Role Specification

Title of Role: Marketing Engineer
Department: Marketing & Sales (Solar)
Company / SBU: ISBU / ARBL

Purpose of the Role:
Development of business revenue for both Sales and Service as per the business plan of the circle.

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Key Interfaces

Internal Departments:
Production, Application Engineering (R&D), Pre-Order Support, Quality, Sales Administration, Logistics, Accounts & Commercials

External Interfaces / Reporting To:
Components / Solar Panels / National Head – Solar

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Responsibilities

1. Conduct competitor analysis by tracking market trends and competitor movements to achieve market share targets.
2. Identify possible and unexplored markets for the Solar Batteries segment.
3. Develop strategies and activities to achieve business objectives.
4. Build relationships with key decision-makers in target organizations for business development.
5. Formulate monthly and annual goals, short- and long-term budgets, and operational plans.
6. Manage negotiation and finalization of techno-commercial deals for smooth sales and order processing.
7. Provide technical service support and resolve client issues and concerns.
8. Prospect for new leads.
9. Handle payment collections and documentation.
10. Conduct techno-commercial discussions with customers.
11. Contract review.
12. Maintain good public relations with ground staff.
13. Arrange production clearance and inspection.
14. Coordinate with Engineering and SCM for specific orders, customers, and applications.
15. Coordinate with Service teams for after-sales support with channel partners.
16. Tender tracking, participation, and finalization to maximize share.
17. ISO documentation.

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Accountabilities

Unique Accountability:
Sales and Service revenue generation of the circle

Shared Accountabilities (M7 and above):
DSO, Customer Satisfaction, Prospecting new business, Product and service positioning, Specifications

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Preferred Candidate Profile

Qualification:
Minimum: B.Tech – Electrical / Mechanical
Desirable: B.Tech – Electrical & Electronics Engineering (EEE)

Type of Experience:
Direct marketing with end users in Solar Batteries, Solar Components, Solar Panels, or Solar BOS

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Competencies Required

Knowledge:

• VRLA and Tubular batteries
• Competitor products
• Current market scenario

Skills:

• Technical / Functional: MS Office, SAP, Marketing
• Soft Skills: Rapport building, Communication, Language skills, Listening, Interpersonal skills

Attitude:
Optimistic, self-confident, attention to detail, health & safety awareness, learning mindset, completion-focused, planning for success, service-oriented