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Vrinda Global · posted 1 month ago
Design and implement full-stack personalization solutions using Adobe
Target, including server-side and client-side implementations.
Implement personalization and experimentation using Adobe Target Delivery
APIs, including integration with single-page applications (SPA) and modern
frontend frameworks.
Design, implement, and manage tracking tags using Adobe Launch (AEP Tags)
via Rules, Data Elements, and Extensions.
Configure and deploy A/B, multivariate, and personalized experiences using
a developer-driven approach (not editor-only), ensuring scalability and
performance.
Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience
Platform, and Audience Manager, including data layer design and
implementation.
Design and manage event triggering, decisioning logic, and personalization
flows originating from SPAs, backend services, or middleware layers.
Troubleshoot and resolve technical issues related to JavaScript execution,
APIs, data layers, tagging, and SDK integrations.
Debug, test, and optimize implementations across browsers, devices, and
page types
Collaborate with product, analytics, and engineering teams to execute the
experimentation roadmap
Partner closely with engineering teams to ensure solutions meet code
quality, performance, and security standards.
Required Skills & Qualifications:
5+ years of experience in frontend / full-stack development
3+ years of experience as an Adobe Target Developer
2+ years of hands-on experience in tag management and web analytics using
Adobe Launch.
Strong expertise in Adobe Target and WebSDK integration
Proficiency in JavaScript, HTML, and CSS (hands-on coding required)
Experience with Adobe Experience Platform (AEP)
Familiarity with Adobe Analytics and A4T integration
Strong debugging and troubleshooting capabilities.
Adobe Developer Certification for Adobe Experience Platform Tags or Adobe
Analytics.