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Vrinda Global · posted 1 month ago
What will you do?
• Develop and maintain responsive email templates using HTML, CSS, and JavaScript, ensuring compatibility across various email clients and devices.
• Integrate email templates with our CRM platform AJO, MoEngage, or ACv8 leveraging modular libraries, asset management, and other tools.
• Collaborate with PM and design teams to translate creative concepts into functional email campaigns. Holistic Wellness Programs
• Implement email marketing best practices, including A/B testing, personalization, and dynamic content.
• Troubleshoot and resolve email rendering issues across different email clients and platforms. Working with Fortune 500 Clients Global Footprint
• Maintain version control using Git and adhere to established development workflows.
• Stay up to date with the latest email marketing trends and technologies. Professional Development and Training
• Document code and processes clearly and concisely.
• Contribute to the ongoing improvement of our email development processes and tools.
What will you need?
Must have skills International Onsite Opportunities
• 3+ years of hands-on email production experience in relevant industry executing marketing campaigns.
• Highly proficient in coding html emails, ability to write CSS, and trouble-shoot for mail client-specific limitations.
• Experience in coding emails for responsive design is required. • Familiarity with dynamic personalization.
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Internally motivated, able to work proficiently in an independent and collaborative capacity.
• Experience working with one or more Email Service Providers (ESP).
• Experience with version control systems (e.g., Git). • Understanding of design tools like Figma or Adobe Suite.
Good to have skills
• Prior experience with Adobe Journey Optimizer or MoEngage.
• Familiarity with audience segmentation and it’s use in dynamic personalization.
• Familiarity with event-based payloads for email campaigns.
• Knowledge of CRM and campaign management.
• Ability to train/support others on the technical aspects of email development.
• Understanding of marketing principles resulting in branding building, driving traffic and revenue • Understanding of CAN-SPAM and email best practices.
• Familiarity with email testing and QA tools.
• Knowledge of accessibility guidelines for email design.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.