About the role

AI Marketing & Project Manager

Job Summary:

The AI Marketing & Project Manager will oversee the integration of artificial intelligence into our marketing strategies, driving innovation and efficiency. This role is pivotal in enhancing customer engagement and optimizing campaign performance, ultimately contributing to the company's growth and competitive advantage.

Key Responsibilities:

Lead the development and execution of AI-driven marketing campaigns, ensuring alignment with organizational goals.
Analyze market trends and customer data to inform strategy and improve engagement through personalized experiences.
Coordinate cross-functional teams to integrate AI tools into existing marketing processes and platforms.
Monitor campaign performance metrics and adjust strategies based on data-driven insights.
Manage project timelines, budgets, and resources to ensure timely and successful delivery of marketing initiatives.
Conduct training sessions for marketing staff on the effective use of AI technologies and tools.
Stay abreast of industry advancements in AI and marketing, recommending new opportunities for implementation.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
Proven experience in marketing management, with a focus on digital marketing and project management.
Strong understanding of artificial intelligence and its applications in marketing.
Exceptional analytical skills with the ability to interpret data and make strategic decisions.
Excellent communication and interpersonal skills, capable of leading teams and engaging stakeholders.
Proficiency in project management software and marketing analytics tools.
Strong organizational skills and ability to manage multiple projects simultaneously.

Preferred Qualifications:

Experience with marketing automation platforms and AI-based tools.
Certifications in project management (PMP, Agile) or digital marketing (Google Analytics, HubSpot).
Knowledge of SEO, SEM, and content marketing strategies.
Background in data science or a related technical field is a plus.
Demonstrated ability to innovate and drive change within a marketing department.