Head of marketing content

Head of Marketing Content

Location: Saudi Arabia
Company: DarGlobal

Job Overview

DarGlobal is looking for an experienced Head of Marketing Content to lead content strategy, creative direction and content production for the Saudi market. The ideal candidate will have strong Arabic content leadership , a deep understanding of the Saudi luxury audience , and experience within luxury real estate, hospitality or premium lifestyle brands.

Key Responsibilities

• Lead and develop the Arabic content strategy for the Saudi market.
• Oversee editorial, social media, video and digital content production.
• Lead and manage creative/content teams and external agencies.
• Drive premium brand storytelling across social media, campaigns and digital channels.
• Oversee video production, creative direction and content calendars.
• Leverage AI and generative AI tools to enhance content creation and production.
• Ensure all content reflects Saudi cultural standards and DarGlobal's luxury brand positioning.
• Work closely with Marketing, Sales and Development teams to align content with commercial objectives.

Requirements

• 8+ years of experience in content marketing, editorial, creative or brand content leadership .
• Native/near-native Arabic with excellent written and verbal communication skills.
• Strong understanding of the Saudi market and luxury audience .
• Proven experience managing creative/content teams.
• Experience in luxury real estate, hospitality or premium lifestyle brands is highly preferred.
• Strong knowledge of video, social media and digital content production.
• Hands-on experience with AI-powered content tools such as ChatGPT, Midjourney, Runway or similar.
• Strong English communication skills and ability to work with international stakeholders.