Assistant Manager- Trade sales

Key Responsibilities
Develop and manage dealer and distributor networks in the assigned territory.
Drive primary and secondary sales for the Mica product portfolio.
Build strong relationships with dealers, distributors, contractors and other channel partners.
Identify and onboard new dealers/distributors to expand market coverage.
Generate business through regular market visits, product presentations and channel engagement.
Achieve monthly/quarterly sales targets and ensure healthy sales growth.
Monitor competitor activities, pricing, schemes and market trends.
Ensure product availability and proper stock movement across the channel.
Coordinate with internal teams for order processing, dispatches, collections and customer queries.
Conduct contractor meets, dealer meets and product awareness activities.
Manage outstanding payments and ensure timely collections from channel partners.
Provide regular market feedback on products, pricing and competitor activities.