OEM sales

OEM Sales & Business Development

• Generate business from OEM customers, Stockists, and Architect Key Accounts.
• Build and maintain strong relationships with architects, interior designers, consultants, and key decision-makers.
• Identify and acquire new OEM accounts and project opportunities.
• Coordinate with project sales teams to maximize specification and project conversions.
• Achieve assigned sales targets and business objectives for the territory.

Architect & Key Account Management

• Develop and manage relationships with leading architects, design firms, and key accounts.
• Promote Greenlam Engineered Products and secure product specifications in upcoming projects.
• Conduct product presentations, technical discussions, and design consultations.
• Track project pipelines and ensure conversion of specifications into sales.

Channel & Stockist Management

• Develop, monitor, and strengthen Stockist, dealer, distributor, and retailer networks.
• Appoint new channel partners to support market expansion.
• Ensure effective engagement and performance management of Stockists and dealers.
• Drive business growth through channel incentive and promotional programs.

Territory & Market Development

• Manage the assigned territory and achieve customer-wise, dealer-wise, and product-wise sales targets.
• Conduct regular market visits to identify growth opportunities and monitor competitor activities.
• Drive market development initiatives across trade, retail, and project segments.
• Ensure effective implementation of company sales strategies and market penetration plans.

Sales Promotion & Marketing Activities

• Plan and execute promotional activities for architects, OEMs, Stockists, and channel partners.
• Organize product demonstrations, dealer meets, architect meets, and customer engagement programs.
• Support brand-building initiatives and increase product visibility in the market.
• Facilitate territory-wise sales promotion activities to drive demand generation.

Forecasting & Reporting

• Prepare monthly sales forecasts based on project pipelines and market opportunities.
• Track sales performance and provide regular reports to management.
• Maintain accurate records of customer interactions, project updates, and market feedback.

Pricing & Commercial Management

• Monitor pricing discipline and channel profitability within the territory.
• Ensure adherence to company pricing policies and commercial guidelines.
• Support collections, payment follow-ups, and credit control activities as required.