Marketing Manager | Gurgaon

Role - Marketing Manager

Job Summary

We are looking for a creative, strategic, and results-driven Marketing Manager to help grow our brand and promote our services. The person will plan and manage marketing campaigns, generate leads, improve customer engagement, and support business growth through effective marketing strategies.

Key Responsibilities & Requirements

1. Marketing Strategy & Leadership

• Plan, develop, and manage marketing strategies and campaigns.
• Manage external agencies and vendors.
• Build and improve the company's brand presence.

2. Budget & ROI Management

• Manage marketing budgets effectively.
• Ensure marketing activities deliver good returns on investment (ROI).
• Prepare budgets, forecasts, and performance reports.

3. Lead Generation & Revenue Growth

• Identify new opportunities to generate leads and business.
• Develop marketing strategies that support revenue growth.
• Work closely with the sales/business team to improve lead conversion.

4. Campaign Management & Analysis

• Plan and manage marketing campaigns across different channels.
• Track campaign performance and identify areas for improvement.
• Conduct market research to understand customers, competitors, and market trends.

5. Social Media Marketing

• Manage the social media calendar and content planning.
• Understand basic design principles and maintain a consistent brand look and feel.
• Stay updated with current social media trends and formats.
• Create engaging and relevant social media campaigns.

6. Communication Skills

• Have excellent written and verbal communication skills.
• Be creative, engaging, and clear when communicating marketing ideas and messages.
• Develop compelling marketing content and campaigns.

7. Digital Marketing

• Stay updated with the latest digital marketing trends and best practices.
• Manage and monitor website and marketing analytics.
• Have hands-on knowledge of tools such as Google Analytics (GA4), CleverTap, and other marketing platforms .

8. Google Ads & SEO

• Have practical experience in setting up and managing Google Ads/AdWords campaigns .
• Plan and optimize SEO campaigns .
• Understand paid media, ad-serving platforms, and performance marketing.

9. Data Analysis & Problem Solving

• Use data and analytics to measure marketing performance.
• Identify problems and opportunities through data.
• Turn insights into practical marketing strategies and actions.

10. Influencer Marketing

• Understand influencer marketing and how it can support brand growth.
• Plan, manage, and scale influencer marketing campaigns.

11. Traditional & Creative Marketing

• Have a basic understanding of BTL (Below-the-Line) marketing .
• Understand creative marketing methods such as guerrilla marketing .
• Use offline marketing activities to complement digital campaigns.

12. Adaptability & Ownership

• Be proactive, self-motivated, and passionate about marketing.
• Work comfortably in a fast-paced environment.
• Adapt quickly to changing market trends and business needs.

Qualification Requirements

Education

• MBA

Experience

• 3-8 Years
• Experience in managing marketing campaigns, lead generation, and brand-building activities.

Technical Skills

Should have good working knowledge of:

• GA4 (Google Analytics 4)
• Google Ads / AdWords
• Performance Max (PMax)
• SEO
• Meta Ads
• CleverTap
• Marketing analytics and automation tools
• Social media platforms and marketing tools