Job Title: Area Sales Manager / Territory Sales Manager (Residential
Sales)
Department: Sales & Marketing
Location: Mumbai
Reporting To: Functional Head
Role Purpose
The role will focus on generating new business, developing key accounts,
building a healthy sales pipeline, converting enquiries into profitable
orders, strengthening repeat business and ensuring timely collections.
The incumbent will provide consultative and technical sales solutions for
primary packaging and liquid filling machinery and manage the sales cycle from
lead generation through order booking, execution coordination and collection
while maintaining strong customer relationships and market intelligence.
Key Responsibilities
Sales & Business Development
-
Achieve assigned territory sales and order booking targets.
-
Identify and develop new customers, markets and business opportunities.
-
Generate and qualify leads and convert enquiries into profitable orders.
-
Build a healthy sales pipeline to support monthly and annual targets.
Customer Relationship & Technical Sales
-
Develop and maintain strong relationships with customers, consultants and
key decision makers.
-
Understand customer requirements and provide appropriate technical solutions
for primary packaging machinery.
-
Conduct product presentations, machine demonstrations and customer meetings.
-
Prepare and negotiate techno-commercial proposals while ensuring customer
satisfaction.
Order Conversion & Execution
-
Follow up on quotations and negotiate commercial terms to secure orders.
-
Coordinate with Projects, Engineering, Production and Service teams for
smooth order execution.
-
Keep customers informed on order status, delivery commitments and
installation/commissioning.
-
Coordinate resolution of customer issues and follow up on outstanding
payments.
Territory Management & Market Intelligence
-
Develop and execute territory-wise sales plans in line with business
objectives.
-
Monitor market trends, customer requirements and competitor activities.
-
Identify opportunities for market expansion, new applications and customer
segments.
-
Participate in exhibitions, customer events and promotional activities.
Sales Planning, Reporting & Performance Management
-
Maintain accurate sales records and ensure timely updating of opportunities.
-
Prepare sales forecasts, pipeline reports and periodic MIS for management.
-
Track enquiry-to-order conversion, order status and territory performance.
-
Review performance against targets and take corrective actions with the
Functional Head.
Qualification
-
Diploma / B.E. in Mechanical / Electrical Engineering.
Experience
Required Skills & Competencies
-
Strong technical understanding of industrial products and machinery.
-
Excellent communication, presentation and negotiation skills.
-
Strong customer relationship management and business development skills.
-
Good analytical and problem-solving ability.
-
Self-driven, target-oriented and capable of working independently.
-
Willingness to travel extensively within the assigned territory.
-
Proficiency in MS Office.