Corporate Marketing Manager

 

Job Role : Corporate Marketing Manager
Industry: Healthcare / Hospital
Location : Salt lake,Kolkata

ABOUT THE ROLE
Jeevan Rekha Hospital is looking for a proactive and well-connected Corporate Marketing Manager to strengthen the organisation’s relationships with government departments, corporate organisations, institutions, TPAs, insurance companies and other key stakeholders.
The role will focus on developing institutional opportunities, strengthening Jeevan Rekha Hospital’s presence among key organisations, supporting empanelment processes and representing the organisation in relevant government and corporate meetings.
 

KEY RESPONSIBILITIES
1. Corporate & Institutional Liaisoning
• Build and maintain strong relationships with government departments, PSUs, corporates, institutions, TPAs, insurance companies and other strategic stakeholders.
• Identify and develop new institutional and corporate business opportunities.
• Represent Jeevan Rekha Hospital in meetings, discussions and official interactions with government and private bodies.
• Regularly visit relevant government offices and institutional offices for follow-ups, submissions and relationship management.
 

2. Empanelment & Government Coordination
• Coordinate and follow up on hospital empanelment opportunities with government and private organisations.
• Take empanelment-related documentation to concerned government/institutional offices and ensure timely submission and follow-up.
• Coordinate internally with Finance, Billing, Medical, Administration and other departments to ensure complete and accurate documentation.
• Track empanelment applications, renewals, approvals and pending requirements.
• Maintain an updated database and status tracker of all institutional relationships and empanelments.
 

3. Business Development & Opportunity Creation
• Identify opportunities for increasing patient referrals and institutional business.
• Explore tie-ups with corporates, government bodies, PSUs, schools, colleges, industries and other organisations.
• Develop initiatives for corporate health check-ups, camps, employee healthcare programs and institutional partnerships.
• Convert relationships and institutional opportunities into measurable business outcomes.
• Track leads, opportunities, conversions and revenue generated through institutional channels.
 

4. Headquarters Promotion & Brand Visibility
• Strengthen the visibility and positioning of Jeevan Rekha Hospital’s headquarters among government, corporate and institutional stakeholders.
• Promote the hospital’s services, infrastructure, clinical capabilities and diagnostic facilities to relevant organisations.
• Develop and maintain professional corporate communication and presentation materials.
• Support leadership in creating stronger institutional visibility and market presence.
 

5. Meetings & Stakeholder Management
• Attend government and corporate meetings on behalf of the organisation.
• Prepare meeting briefs, presentations, proposals and follow-up reports.
• Ensure timely follow-up on commitments, requirements and opportunities discussed during meetings.
• Maintain professional relationships with key decision-makers and institutional stakeholders.
 

6. Internal Coordination & Reporting
• Work closely with hospital departments to ensure smooth execution of corporate and institutional requirements.
• Coordinate with management for strategic opportunities and important stakeholder interactions.
• Maintain regular MIS on empanelments, meetings, opportunities, conversions and institutional revenue.
• Present market insights, opportunity pipelines and progress reports to senior management.

 

REQUIRED SKILLS & EXPERIENCE
• Good experience in corporate marketing, institutional marketing, business development or healthcare marketing.
• Bike is a mandate for this role. Hospital/healthcare sector experience will be strongly preferred.
• Experience in government liaisoning, corporate tie-ups or institutional business development will be an advantage.
• Strong interpersonal and relationship-management skills.
• Excellent communication, negotiation and presentation skills.
• Ability to confidently interact with senior officials and corporate decision-makers.
• Willingness to travel regularly to government offices, corporate offices and institutional locations.
• Strong follow-up and documentation skills.
• Good knowledge of MS Excel, PowerPoint and Word.
• Ability to maintain structured trackers and present business data and opportunity pipelines.
• High level of professionalism, ownership and persistence.