Territory Manager- Parts sales- Guwahati /Patna/Kolkata/Bangalore/ Chennai/Bhopal/ Raipur

 Job Role : Territory Manager – Parts Sales                           

 Location :Kolkata, Guwahati, Patna, Bangalore, Chennai, Bhopal

Job Purpose

As a Territory Manager – Parts, you will be responsible for driving sales growth, market penetration, and revenue achievement for HGP & HGO products within the assigned territory. The role involves strategic planning, market analysis, channel expansion, and execution excellence to strengthen market share and ensure sustainable business growth.

Key Responsibilities

Sales Planning & Execution (40%) 

• Achieve dispatch and retail sales targets for HGP & HGO products

• Develop and implement sales forecasts and territory business plans 

• Monitor performance vs. plan and take corrective actions

Market Penetration & Network Expansion (15%) 

• Increase market reach by expanding retailer network (MART/MCRT) 

• Appoint new distributors within approved geographies

• Build and maintain strong channel relationships 

Product & Market Development (10%) 

• Drive focus on Top Product Groups (PGs) and ABS parts 

• Conduct market research, competitor analysis, and pricing strategies 

• Improve product visibility, packaging awareness, and market share

Digital Initiatives (5%)

• Promote adoption of digital tools such as:

  • Retailer Management System (RMS)

  • Barcode scanning

  • CRM usage

  • TAB-based ordering systems

Operations & Inventory Management (10%) 

• Ensure efficient warehouse operations 

• Maintain optimal inventory levels and reduce slow-moving stock

• Improve delivery timelines (24-hour beat plan)

• Drive channel profitability and customer satisfaction

Retail Performance Enhancement (10%) 

• Improve per retailer performance through:

  • SKU expansion

  • Unique range selling

  • Product group penetration

• Execute initiatives like HGP on Wheels

End-User Engagement (10%)

• Strengthen last-mile connectivity via:

  • Asli Hero Technician (AH) engagement programs 

  • Technician registration and activation

• Drive pull-based demand through technician influence

Key Performance Indicators (KPIs) 

• Sales Achievement (Plan vs Actual)

• Market Share Growth

• Retailer & Distributor Expansion

• Inventory Efficiency & Service Levels

• Digital Adoption Metrics

• Customer Satisfaction & Engagement Levels

Stakeholder Management

Internal Stakeholders

• Sales & Service Teams – Business alignment

• Dispatch & Logistics Teams – Supply chain coordination

• Insurance/Claims Team – Settlement processes

External Stakeholders

• Distributors & Dealers – Business growth

• Retailers & Technicians – Market intelligence & sales

• Marketing Agencies – Branding & promotions

Job Requirements

Education (Mandatory)

• MBA (Regular/Full-Time)

• Bachelor’s Degree in Engineering (Mechanical/Automobile preferred)

Experience

• 2-7 years of experience in:

  • Aftermarket / After-sales business

  • Channel sales / distribution management

Technical Skills

• Knowledge of DMS / SAP systems

• Strong understanding of channel management & sales planning 

• Market research, product promotion, and branding expertise

• Advanced proficiency in MS Excel & Office tools