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UpMan Placements Private Limited
Market Research Analyst
UpMan Placements Private Limited · posted 6 months ago
Bengalurumarketing
About the role
Job Description
1. ORGANIZATIONAL CONTEX
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Position Title: |
Market research analyst |
Location: |
Bangalore |
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Indicative Level: |
Assistant Manager |
Function: |
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Reports to: |
VP- Design development |
Team Size: |
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2. POSITION SUMMARY
The candidate would be responsible for ascertaining the working of various asset classes basis market research (both primary and secondary)– with focus being on retail centric development. Key asset classes that would be covered are- retail, offices, hospitality, warehousing and residences.
3. KEY RESULT AREAS/ KEY DELIVERABLES
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1. Market research report – primary survey, secondary survey, data collation by self/agency 2. Viability study – Rent /income benchmarking |
4. KEY INTERACTIONS
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Internal |
Purpose |
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Business Development |
In order to grow the research vertical by collaborating with key internal stakeholders to get in new businesses
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Operations |
To understand changing dynamics of the center, it’s catchment, gather data on rentals, NOI,competition etc. |
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Finance |
For raising and clearance of invoices, WO etc. |
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HR |
For people related management |
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External |
Purpose |
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Broker / IPC’s |
To gather relevant data, understand market dynamics |
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Developers SPOC |
For nurturing partnership and continuity |
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Retail brands and other key end users |
To gather data |
5. KEY ACCOUNTABILITIES/ KEY RESPONSIBILITIES
1. Market Research – Retail centric development predominantly. Would also include hospitality, commercial developments, warehousing, residences, helping certain retail brands to enter macro and micro.
Market Research- non operational assets : To undertake
- City Analysis
- Site / Project Analysis
- Catchment Analysis (Demographics)
- Retailer Trading Density Analysis
- Competition Benchmarking
- Best Use Analysis on the site / project
- Feasibility Assumptions & Monitoring
- Proposals, IM, Reports & Presentations
Market Research- Operational assets:
- Catchment Analysis
- HN1 – Data
- Catchment Profiling –Demographics/ Psychographics (The candidate would be expected to be hands on in the beginning – and later create a template for the local teamplate to follow for periodic data update)
- No of House hold
- Income
- Age
- Occupation /Education
- Understand the attitude/ loyalty -Tools/ Resource
- Brand affinity
- Shopping Habits
- Cultural Influences
- Understanding competitions and profiling the activations conducted by them
- Problems/ Opportunities
a) Relative to Market
b) Relative to consumption
c) Relative to Centre/competition
d) Relative to retailers/ customers relationship
Development:
- Business Development with Investors, Developers, Retailers & Landowners
- Site / Project Analysis
- Proposals & Presentations
- Research Analysis
- Design Development Process Management
- Tenant Mix Process Management
General Business Development:
- International Relationship Initiations (new partners, vendors, suppliers)
- Draw up project proposals
- Engage with prospective clients for appointment closure
Managerial
1. Analytical abilities
2. Logical / practical / time conscious – able to plan and work to deadlines.
3. Good presentation skills
4. Ability to adhere to timetables and meet deadlines
5. Initiative, drive and judgement
6. Drive decision making
Behavioural
1. Good communication skills
2. Strong team player
3. Ability to work as a team as well as independently
4. Ability to handle confidential information
5. Integrity
6. POSITION REQUIREMENTS
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Level of Education |
B.Arch M. Arch- Urban Planning or any other relevant/equivalent field |
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Experience |
2+ years of experience in research and business development |
7. COMPETENCIES
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Functional |
MS Office- proficient in MS Power point and Excel
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