Retail Manager

Retail Manager – Job Description
Role Purpose
Full responsibility for day-to-day operations, performance, and compliance of all retail outlets (ROs),
ensuring efficient fuel supply, strong customer relationships, disciplined processes, and tight control
over shortages, debtors, and station standards.
Key Responsibilities
1. Retail Operations Management
• Lead and supervise Station Managers and Cluster Managers across all retail outlets.
• Ensure daily smooth operations, adherence to SOPs, and achievement of volume, margin, and
profitability targets.
• Review daily sales, dispatches, and site performance dashboards.
2. Supply Chain & Stock Control
• Manage and coordinate all fuel supplies to stations.
• Monitor stock levels, consumption patterns, and delivery accuracy.
• Implement strict shortage/variance control through reconciliation of dip, ATG, and supply
documents.
3. Customer & Contractual Account Management
• Meet existing contractual customers to ensure retention and satisfaction.
• Identify, pitch, and onboard new clients across transport, industrial, and commercial sectors.
• Track customer performance and commercial terms.
4. OMS / Systems Training & Compliance
• Drive adoption of the Operations Management System (OMS) across stations.
• Ensure all staff are trained and compliant with POS/ERP/OMS procedures.
• Conduct periodic audits and implement corrective actions.
5. Debtors & Collections
• Monitor outstanding payments for all credit customers.
• Coordinate with finance to enforce credit limits and payment terms.
• Ensure timely follow-ups to keep DSO within target.
6. Loss & Shortage Control
• Track shortages of fuel supplied to stations on daily/weekly/monthly basis.
• Investigate discrepancies and enforce accountability.
• Implement preventive measures like sealing, SOPs, surprise checks, and reconciliations.
7. Maintenance & Housekeeping Coordination
• Coordinate with maintenance team for pumps, tanks, electricals, and equipment uptime.
• Ensure site hygiene, branding, and toilets meet required standards.
• Prioritize breakdowns based on safety and sales impact.