About the role

Job Description: Lead – GEO & SEO (Generative & Search Engine Optimization)

The Opportunity:

Pioneer "Search 2.0" while building India’s leading "AI-First" Digital Insurance Practice. Prudential Health India is a Zero-to-One team building a no-legacy, greenfield health insurance deployment. As we build India’s most frictionless digital buying journeys, we recognize that the way consumers find information is fundamentally changing. The era of just optimizing for "ten blue links" is over. We are looking for a Lead GEO & SEO to own our organic discovery funnel. You will be responsible for ensuring Prudential Health India is the #1 recommended health insurer across traditional search engines (Google) and next-gen AI interfaces (ChatGPT, Gemini, Perplexity, Google AI Overviews). This is a rare opportunity to build a search architecture from scratch and write the playbook for Generative Engine Optimization (GEO) in the Indian insurance space.

The Role

You will own the organic traffic P&L. From traditional keyword dominance to ensuring LLMs retrieve and cite our products as the best in the market, your mandate is to build an organic acquisition engine that drives high-intent traffic and feeds directly into our "Zero-Friction" D2C sales funnel.

Key Responsibilities

1. Generative Engine Optimization (GEO) & AI Search Strategy

Dominate the AI Agents: Develop and execute strategies to ensure Prudential Health India’s products and content are cited, recommended, and surfaced by conversational AI engines (ChatGPT, Perplexity, Gemini, Copilot).
Optimize for RAG: Structure our website data, product specs, and pricing transparently so that external LLMs can easily parse, understand, and retrieve our information accurately.
Zero-Click Search Mandate: Win featured snippets, Google AI Overviews (SGE), and zero-click SERP features by providing the most direct, authoritative answers to complex health insurance queries.

2. Greenfield Technical SEO & Architecture

Build from Scratch: Partner with the Technology teams to design a flawless SEO architecture for our new Headless CMS and front-end assets.
Speed & Core Web Vitals: Ensure our digital assets are lightning-fast and technically perfect, setting a new benchmark for InsurTech in India.
Semantic Search & Schema: Implement advanced schema markups (FAQ, Product, Review, MedicalEntity) to translate our complex health propositions into machine-readable data.

3. AI-Led Content Production & E-E-A-T (Trust & Compliance)

Content 2.0 at Scale: Use AI tools to aggressively scale high-quality, relevant content that captures long-tail health queries.
The YMYL Guardian: Health insurance is a "Your Money or Your Life" (YMYL) sector. You will balance AI content velocity with strict human oversight to ensure we meet Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines and regulatory compliance.
Dynamic Intent Mapping: Move beyond standard keyword research. Map user intent across the entire funnel — from broad symptom queries to specific "buy health insurance online" transactional searches.

4. Full-Funnel Growth & CRO Alignment

Organic to Issuance: You are not just responsible for traffic; you are responsible for organic revenue. Work closely with the UI/UX and CRO teams to ensure organic landing pages convert at industry-leading rates.
Data & Attribution: Move beyond vanity metrics like "rankings." Work with Analytics to track organic leads through to policy issuance, proving the ROI of the GEO/SEO channel.

The Ideal Candidate

Experience: 6 – 10 years of total experience in digital growth, with at least 3+ years leading organic search for high-growth D2C, FinTech, E-commerce, or Aggregator platforms.
GEO First Mindset in a SEO/GEO Hybrid world: You have deep, traditional roots in technical and content SEO, but you have actively pivoted your skill set to understand how Large Language Models (LLMs) and AI search engines process and rank information.
Technical Fluency: You don’t need to be a developer, but you must be deeply comfortable discussing Headless architecture, APIs, log file analysis, schema deployment, and modern web frameworks (React/Next.js).
Domain Expertise (Preferred): Familiarity with BFSI/Health Insurance is a massive plus, specifically navigating the YMYL/E-E-A-T search landscape.
Mindset: Highly analytical, comfortable with ambiguity, and obsessed with growth. You make data-driven decisions fast, fail fast, and scale what works.

Why Join Us?

Blank Canvas: No untangling legacy code or fighting outdated CMS platforms. You get to build a modern search engine architecture from Day 1.
Tip of the Spear: You won't just be doing SEO; you will be pioneering GEO in India, working closely with a leadership team that fully funds and believes in AI transformation.

Location:

Mumbai

Confidential and proprietary information of Prudential Health India. Do not distribute without permission.