GTM Strategist

The role

Great brands don't win because they run more ads. They win because they show up in the right places, next to the right people, at the right moments in their audience's lives. That is a strategy question — and it's the question this role owns.

You are the person who plans and executes how The Core goes to market — across online, offline, brand collaborations, cultural moments, and partnership storytelling. You build the calendar of campaigns and moments that turn a launching wellness platform into a cult brand within twelve months.

What you'll own

•          GTM calendar — The full annual go-to-market calendar. Every major campaign, product launch, brand collaboration, roadshow, and cultural moment we participate in. When we launch, when we push, when we go quiet.

•          Brand collaboration strategy — Long-term brand affiliations with the right brands — luxury, wellness, skincare, athleisure, cultural. Partnerships that make sense for both sides, that both audiences find flattering, that build over years. Not one-off campaigns.

•          Individual partnerships — Identify the individuals whose association with The Core builds our brand — cultural figures, editors, athletes, doctors, mothers. Structure genuine relationships. No transactional influencer deals.

•          Roadshow + offline experience strategy — Own our roadshow programming end-to-end at the strategic level — city selection, venue curation, format innovation, PR moment planning. The roadshow is our largest brand vehicle each year. You define what it becomes.

•          Launch campaign strategy — Coordinate every launch (November 2026, prenatal December 2026, retreat programming, subscription tiers) to land as an event, not a Tuesday. Create anticipation, moment, and afterglow.

•          Editorial + PR strategy — Build The Core's owned media strategy — the story we tell about ourselves. Where we are quoted, who covers us, what publications we work with editorially.

•          Category positioning discipline — Own the brand association filter. Every collaboration, sponsorship, or partnership decision — does it elevate The Core? If it doesn't, we don't do it, even if the terms are attractive.

Who you are

•          You've made brands cult before — You've built or shaped a brand people know by name — as a marketer, founder, or agency lead. You've been in the room when the go-to-market decisions were made, and you've been accountable for their outcomes.

•          India premium D2C fluency — You understand the intersection of wellness, luxury, and cultural marketing in India. You know which spaces move an audience like ours, and which are noise.

•          Networked with taste — You have real relationships across the brand ecosystem — other founders, agency leads, cultural editors, PR firms, retreat producers, event partners. You know who to call for what, and you know how to activate a partnership without burning it.

•          Editorial discipline — You are the person who says "we should NOT do this partnership" as often as "we should." You protect the brand — you don't chase visibility for its own sake.

•          Strategic and executional — You can build a campaign strategy on Monday and execute a partnership dinner on Thursday. This role requires both.

•          Ambition-aligned — You want to build the definitive women's wellness brand in India. This is a category-defining opportunity, and you want to be the one who did the going-to-market work when we look back.

What we offer

•          Compensation — Competitive fixed salary + ESOP. Discussed with the right candidate.

•          Category-defining scope — You define how The Core shows up in the world. Every partnership, every launch, every cultural moment. That's your canvas.

•          Real resources — Direct access to the founder and Head of Movement. Full ownership of the GTM budget. A performance ad agency partner in place. A social media strategist working alongside you on the always-on story.

•          Location — Bangalore-based.