About the role

Job Title: Sales & Marketing Manager
Reporting to: General Manager

Position Summary

The Sales & Marketing Manager is responsible for developing and implementing a robust sales and marketing strategy to maximize revenue, profitability, and market share across all hotel segments, including rooms, conferences, dining, catering, and events. The role also focuses on enhancing the hotel’s brand presence and value both on-site and online.

This position requires a candidate with a strong background in sales, marketing, and hospitality management. The Sales & Marketing Manager will lead a sales team, build and maintain client relationships, identify new business opportunities, monitor industry trends, forecast sales, and develop pricing strategies to optimize revenue.

Key Duties and Responsibilities

Develop and execute the hotel’s overall sales and marketing strategy to achieve revenue, occupancy, and market share targets. Propose innovative marketing initiatives and deployment strategies to drive growth.
Negotiate contracts with clients, balancing pricing, terms, and conditions to ensure mutually beneficial agreements.
Manage the sales budget, ensuring marketing and promotional expenses remain within allocated limits. Prepare and analyze reports to track sales performance, revenue, and other key metrics.
Support operational aspects of business bookings, including proposal generation, contract drafting, and client correspondence.
Update and own the sales strategy and sales plan in collaboration with the General Manager and hotel leadership teams, including FOM, FBM, and Banquet Sales Team.
Maintain and expand corporate incentive programs through direct mail, personal visits, and other initiatives.
Create and distribute sales collateral, including brochures, promotional materials, and online content. Manage the hotel’s online presence and reputation on review sites and social media platforms.
Oversee and ensure the timely update of rates and promotions on the hotel website and Online Travel Agencies (OTAs) such as TA, Booking.com, Go-Ibibo, Expedia, etc., while maintaining rate parity.
Monitor guest feedback and complaints across platforms (TripAdvisor, Booking.com, Google Reviews, Facebook, Instagram, etc.) and respond appropriately.
Evaluate and drive the hotel’s participation in various sales channels, including Market Sales, Event Booking Centers, and electronic lead channels.

Qualifications

Bachelor’s degree in Hotel Management or MBA in Marketing.
Minimum of 5 years of progressively responsible experience in a major company or hotel chain, ideally in a similar role.
Experience in partnering with executive teams and managing sales teams.
Strong written and verbal communication skills.
Knowledge of the hotel industry is highly desirable; familiarity with the hospitality market in Africa is a plus.

Key Skills

Effective communication and interpersonal skills.
Strong marketing knowledge and ability to develop targeted strategies.
Excellent customer service skills for maintaining client relationships.
Strong networking abilities for connecting with potential clients and partners.
Analytical and problem-solving skills for interpreting market data and sales reports.
Leadership and team-building skills to manage and motivate a sales team.
Strategic thinking and planning capabilities.
Technical proficiency in sales and marketing tools.
Personal effectiveness and credibility.