About the role

Job Description

Designation: Area Sales Manager

Brand : Soframycin

Direct Reportees : 6-8 members

Locations – Refer to attached sheet

Reports to: Regional Business Manager

Experience: 8+ years in Channel and/or Pharma OTC Business with minimum 3-5 years of experience in people management

Responsible for achieving sales plan of the territory assigned in the most effective manner through the optimal deployment and utilization of field force. This position is the first link between the field force and company management and is responsible for translating company strategy and its implementation in the field.

Who we are looking for:

 Must be a Graduate.

 At least 8 years of experience in FMCG/Pharma/OTC industry preferred in Channel management and minimum 3 years of team handling. Should have Experience of managing channel distributors and Semi – wholesalers.

 Experience of launch of at least one product with hands on experience of handling POSM will be a plus.

 Must be good in basic analysis for better planning and communication - calculations in terms of margins, landing price, scheme calculations, etc.

 Must have local geographical Knowledge.

 Willingness to travel within the assigned territory.

 Oral and Written Communication Skill.

 Self-motivated and target-oriented.

 Problem Solving skills.

 Coaching skills.

Job Description:

 Ensure execution of monthly achievement of area primary & secondary sales plan.

 Execution of the marketing campaigns through field team as per assigned timelines and provide feedback.

 Ensure proper detailing of product features and benefits using official detailing tools through field team.

 Should ensure that all customers are covered through the field sales team as per the coverage plan and execution of Tour plan.

 Handle all the escalations from distributors, wholesalers and retailers.

 Ensure all the sales and marketing activities of the team members are conducted in a complaint manner.

 Ensure monthly review of sales performance and initiate corrective actions, guidance to team members

 Conduct regular team meetings, review ASE performance and share analysis (outcome) with concerned ASE and reporting RBM.

 Forecast accuracy - responsible for proper Product wise forecast for the assigned territory.

 Review and audit Retailers list to ensure proper identification of customers based on market feedback and potential business.

 Direct & guide field force in conducting Market Survey at Retailers to determine customer opinion on company image and products.

 Responsible for first level interviewing of field force, induction, training and development of field force to ensure optimal availability of skills and adequate performance.

 Ensure high motivation levels of field force and proactively work towards low attrition in the territory.

 Identify coaching needs, coach on the identified areas of the team members, and ensure successful execution of the same.

 Efficiently ensure market hygiene.