CEO

CEO - JD, Roles and Responsibilities 

Location: Ahmedabad 
Reports to: Founder 
Required Experience: 10+ Years 
Education: Top-tier B-school (IIMs / ISB) or Fashion/Design institutes (NIFT/NID) 

Skills, Qualifications & Desired Qualities: 

·   Domain expertise: 10+ years of experience in ecommerce and in the fashion domain. Candidate should have 5 + years of experience with leading e-commerce platforms / fashion DTC startups. 

·   Entrepreneurial Spirit : A hands-on, proactive leader who thrives in a fast-paced startup environment and is comfortable wearing multiple hats. 

·   Customer-Centric : A deep focus on delivering superior customer experiences that drive brand loyalty. 

·   Innovative & Trend-Savvy : Always seeking new ways to innovate in product offerings, customer experience, and marketing tactics. 

·   Passion for Fashion : A genuine passion for the fashion industry and understanding of emerging trends. 

·   Leadership Experience : Proven track record in leading a team, preferably in the fashion, retail, and e-commerce industry. 

·   Industry Knowledge : Deep understanding of the fashion e-commerce space, including trends, consumer behavior, and the competitive landscape. 

·   Financial Acumen : Strong knowledge of financial statements, budgeting, fundraising, and financial planning. 

·   Tech-Savvy : Comfort with technology and data analytics, and a solid understanding of e-commerce platforms and digital marketing tools. 

·   Communication Skills : Strong verbal and written communication skills, with the ability to inspire, motivate, and align teams around the company's vision. 

·   Problem-Solving : Ability to navigate complex challenges and develop creative solutions in a fast-paced environment. 

About Us 

We’re a fast-growing fashion e-commerce DTC startup exclusively operating in the intersection of hair and fashion. We are on a mission to redefine how modern consumers engage with hair-fashion online. 

We're building a brand that blends creativity, commerce, and technology—and we’re looking for a CEO to join our leadership team and take our growth engine to the next level. 

This is a rare opportunity to shape strategy and execution across global D2C & B2B space while working directly with the founder in a high-ownership, high-impact role. 

Roles and Responsibilities: 

1. Visionary Leadership & Strategic Direction 

·   Define & Communicate Vision for Global B2C and B2B growth : Articulate a clear, compelling vision for the brand and company’s global growth across both B2C and B2B. Align team goals, product development, and marketing strategies around this vision. 

·   Long-term Strategy : Partner with the Founder and develop and implement long-term strategies for sustainable growth, market differentiation, and brand positioning in the hair fashion and beauty omni-channel commerce industry. 

·   Market Analysis : Stay on top of market trends, consumer behavior, and the competitive landscape. Use insights to inform product launches, marketing campaigns, and customer experience initiatives. 

2. Sales, Marketing & Brand Development 

·   Sales and Marketing  – Lead  B2C and B2B sales & marketing, brand collaborations, and strategies that amplify brand’s story. 

·   Brand Building : Shape and strengthen the company’s brand identity through consistent messaging, visual design, and content strategies across all digital platforms. 

·   Growth & Customer Acquisition : Develop and oversee strategies for customer acquisition through performance marketing, social media, influencer partnerships, and organic channels. 

·   Customer Experience : Establish an exceptional customer experience by improving website performance, personalizing customer service, and ensuring seamless order fulfillment. 

·   Social & Influencer Strategy : Leverage partnerships with influencers, brand ambassadors, and social media channels to build community and amplify brand presence. 

·   New Category Expansion: Identify and launch new fashion/lifestyle categories aligned with our brand DNA and market demand. 

3. Execution & Operational Management 

·   Business Operations : Oversee day-to-day operations of the e-commerce platform, including inventory management, customer service, website optimization, logistics, and fulfillment. 

·   Product and Assortment Strategy : Work closely with the product team to define the product offering, ensuring it meets market demand and aligns with customer preferences. 

·   Supply Chain Management : Ensure effective supply chain and inventory management systems are in place, including vendor negotiations, pricing strategies, and timely delivery to customers. 

·   Supply Strategy : Lead end-to-end supply planning, sourcing, vendor development, and operations for B2C sales. 

·   Assortment:  Drive assortment completeness, optimize COGS, manage sell-through, and ensure seamless supply across all sales channels. 

·   Establish Standard Operating Processes : Define and optimize SOPs across all functions including demand, Supply, product, warehouse, fulfilment, and logistics. 

·   Leverage tools and tech:  Implement tools and tech to drive scale, visibility, automation, and efficiency across the supply chain. 

·   Stakeholder Management: Build strong, strategic relationships with customers, suppliers, logistics partners, and category vendors. Ensure quality, cost, and delivery benchmarks are consistently met. 

4. Financial Oversight 

·   Budgeting & Financial Planning : Oversee financial planning including putting AOPs and quarterly operating plans together, budgeting, and forecasting to ensure the business is meeting its financial goals and maintaining a healthy cash flow. 

·   Revenue Growth : Monitor key metrics across sales, customer acquisition/retention, contribution margins, and other key performance indicators (KPIs) to drive profitability. 

·   Cost optimization: Monitor and devise strategies to reduce and optimize key costs across supply, manpower, supply chain and other operational costs 

5. Team Leadership & Talent Development 

·   Build & Lead the Team : Recruit, hire, and retain top talent across all departments (sale, marketing, supply, production, operations etc.). Build a strong leadership team to handle day-to-day operations. 

·   Company Culture : Foster a collaborative, inclusive, and innovative company culture that reflects the brand’s values and motivates employees. 

·   Coaching & Development : Mentor senior leadership and ensure the team is continuously developing through professional growth opportunities. 

6. Technology & Innovation 

·   Tech Stack & E-commerce Tools : Oversee the selection and optimization of e-commerce platforms, CMS (content management systems), and other tools to streamline operations, improve customer experiences, and drive sales. 

·   Innovation : Stay ahead of technological trends in fashion e-commerce, such as AI-driven personalized shopping experiences and sustainable fashion solutions. 

7. Regulatory Compliance & Risk Management 

·   Legal Compliance : Collaborate with the legal and compliance teams to ensure the company complies with industry regulations, intellectual property laws, tax laws, and privacy regulations. 

·   Risk Management : Identify risks to the business and take proactive steps to mitigate them, such as data security, operational risks, or supply chain disruptions