Head of Marketing

Job Description – Head of Marketing 

Role Overview

We’re seeking a dynamic and experienced marketing leader to own branding and growth . The role will drive brand strategy, user acquisition, digital marketing, lead generation, agency management and market positioning while working closely with the leadership team in Dubai.

Key Responsibilities

•  brand identity across digital and offline channels.
• Develop and execute integrated growth marketing strategies covering SEO, SMO, SMM, paid media, email marketing, content, partnerships and lead generation.
• Manage external agencies and vendors for branding, creative, PR, media buying and performance marketing.
• Design and execute B2C lead generation campaigns focused on qualified customer acquisition.
• Collaborate with product, sales, operations, design and leadership teams for campaign execution.
• Monitor campaign performance, ROI, dashboards and optimization initiatives.
• Translate leadership vision into executable marketing roadmaps.
• Plan, manage and optimize the marketing budget.

Requirements

• 10–12 years of experience in a marketing leadership role.
• Preferred experience in Financial Services, Banking, Real Estate or Wealth Management.
• Strong expertise in SEO, SMO, SMM, performance marketing, lead generation and brand building.
• Experience managing agencies and cross-functional stakeholders.

Key Competencies

• Strategic Thinking
• Brand Management
• Growth Marketing
• Digital Marketing
• Performance Marketing
• Leadership
• Communication
• Analytical & ROI-driven decision making