HEAD OF GROWTH

About Tiny Epic Solutions Up to ₹28,00,000 p.a. 

Tiny Epic Solutions is a full-service brand, Martech and AI solutions agency based in Mumbai. We manage brand and campaign strategy, performance marketing, CRM and lifecycle systems, and AI powered solutions for a growing portfolio of clients across industries. Our Lead Maximisation pod owns the full lead lifecycle for every client from acquisition through to conversion, retention and revenue growth. The Role We are looking for a Head of Growth to lead our Lead Maximisation pod. This is a senior ownership role for someone who is equally comfortable inside a data export and in front of a client. You will own paid acquisition, CRM architecture, marketing automation, lifecycle marketing and ARPU strategy across our client portfolio.

 

The operating principle for this role is straightforward. When results are not where they should be, your first move is to go deeper into your own systems, your own data and your own execution. You exhaust every lever within your control before you bring a client-side constraint into the conversation. When you do raise a constraint, you bring it with evidence of what you have already tried and a specific recommendation for what needs to change. 

 

CRM and Marketing Automation • CRM architecture: Own the CRM architecture across client accounts, including the data model, segmentation logic and integration strategy • Automation: Build and continuously optimise marketing automation workflows covering lead scoring, nurture sequences, lifecycle triggers and re-engagement programmes • Cohort strategy: Design and manage cohort-based strategies, segmenting leads by behaviour and product affinity and activating the right combination of manual and automated actions per cohort • Lifecycle: Run multi-channel lifecycle communication across email, WhatsApp and AI-assisted outreach flows Revenue Growth and Retention • ARPU: Own ARPU growth across the client portfolio through cross-sell, upsell and retention strategies anchored in customer data • Cross-product intelligence: Work with the CRM Solutions Architect to identify each client's highest-value leads across their full product or service portfolio, not just the campaign that generated the initial enquiry • Cross-pod contribution: Contribute performance data and growth intelligence to integrated campaign planning alongside the Brand Perfection pod • Reporting: Build monthly performance reports that are specific, commercial and honest about what is working and what requires attention Team Leadership • Team direction: Set clear weekly priorities for the pod team, direct their work and develop their technical and strategic capability over time • Quality ownership: Set the quality bar for all pod output and review deliverables before they reach clients • Pod growth: Contribute to hiring briefs and onboarding as the pod grows to include a Marketing Automation Specialist and an Email and Lifecycle Manager What We Are Looking For Must Have • 6 to 10 years in performance marketing, growth or Martech with at least 3 years managing multiple client accounts simultaneously in an agency or consultancy environment • A demonstrable track record of connecting paid media, CRM and automation into a unified growth system rather than running them as separate channel activities • Deep hands-on experience building in a CRM platform such as HubSpot, Salesforce, Zoho or equivalent. Must have designed systems, not just configured them. • Strong data fluency including the ability to build reports from raw data, identify patterns and form and test hypotheses independently • Experience managing and developing a small technical team • A default instinct toward self-diagnosis when results are down. The first place this person looks is their own systems.

 

Strong Advantage

Hands-on experience with marketing automation platforms such as Marketo, ActiveCampaign, CleverTap or MoEngage • Familiarity with AI-assisted lead scoring, predictive segmentation or automated communication tools • Experience in BFSI, fintech or another regulated industry where compliance shapes how marketing communications are built and deployed • Experience building cross-product or cross-brand lead nurture strategies where a single customer is a prospect for more than one offering What Success Looks Like at 90 Days • A written audit of every active client account exists covering what is performing, what is not and what is actively being done about it • At least two client accounts show measurable improvement in a core metric such as cost per acquisition, conversion rate, retention or ARPU • The pod team has clear weekly priorities set by you rather than by the Founder • Monthly performance reports are going out on time with commercial insight rather than metric summaries • Every performance problem that has reached the Founder came with a description of what had already been tried before it was escalated