Business Development Executive

Role ObjecƟve: The Business Development ExecuƟve will be responsible for idenƟfying new
business opportuniƟes, generaƟng qualified leads, and supporƟng the sales lifecycle for
solar on-grid inverters, hybrid inverters, and BaƩery Energy Storage Systems (BESS). The
BDE acts as the primary point of contact for prospecƟng and nurturing early-stage
relaƟonships with EPCs, contractors, and channel partners.
1. Lead GeneraƟon & Market Outreach
 IdenƟfy ProspecƟng Channels: ProacƟvely search for new projects, EPC contractors,
solar installers, and insƟtuƟonal clients through cold calling, LinkedIn, and industry
databases.
 Inbound & Outbound Engagement: Follow up on markeƟng-generated leads and
execute outbound campaigns to introduce the company’s product porƞolio.
 Data Mining: Conduct research on upcoming government tenders, commercial solar
projects, and industrial shiŌs toward BESS.
 Qualify Leads: Assess the technical and financial viability of prospects before
escalaƟng them to the sales or technical teams.
2. Sales Support & PresentaƟon
 Product PromoƟon: Deliver high-impact pitches and introductory presentaƟons on
the technical advantages of our inverter and BESS range.
 DocumentaƟon Support: Assist in the preparaƟon of quotaƟons, technical proposals,
and tender documents.
 ExhibiƟon & Events: Represent the company at solar trade fairs, energy expos, and
networking events to gather leads and build brand awareness.
 Site Surveys: Coordinate iniƟal site visits or data gathering required for system sizing
and product selecƟon.
3. RelaƟonship & Channel CoordinaƟon
 Partner Onboarding: Assist the ASM in idenƟfying and onboarding new distributors
and retail channel partners.
 Database Management: Maintain an up-to-date CRM with accurate records of all
interacƟons, lead statuses, and follow-up schedules.
 Feedback Loop: Gather "on-the-ground" feedback from contractors and installers
regarding product pricing and compeƟtor movements.
4. Revenue & Performance Tracking

 Pipeline Management: Move leads through the sales funnel to ensure a consistent
flow of opportuniƟes for the regional team.
 Target Adherence: Meet daily/weekly KPIs related to call volumes, meeƟngs
scheduled, and lead conversion rates.
 CompeƟtor Mapping: Keep a pulse on local compeƟtors’ pricing and promoƟonal
acƟviƟes to help refine the company’s pitch.
5. CoordinaƟon & Compliance
 Internal Alignment: Work closely with the Technical Support team to ensure
customer queries regarding inverter compaƟbility or baƩery cycles are answered
promptly.
 ReporƟng: Submit daily acƟvity reports and weekly progress updates to the Area
Sales Manager.