VP - Marketing & Branding

Job Title: Vice President – Marketing & Branding
Industry: Agri Trading / Commodities / Food Ingredients
Location: HO (Mumbai / Navi Mumbai)
Reporting to: CEO / MD / Business Head
Team: Brand + Digital + Design + Trade Marketing + PR (as applicable)
Role Purpose
The VP – Marketing & Branding will lead corporate branding, B2B marketing,
sustainability communication, and e-commerce growth to strengthen market presence
and accelerate business growth across domestic and export markets.
The role will build the company’s reputation as a trusted, quality-driven and
sustainable agri supply chain partner, while also expanding e-commerce /
marketplace business for branded and/or packaged products.

Key Responsibilities
1) Corporate Brand & Market Positioning
Drive overall corporate brand strategy, positioning, and consistency across markets.
2) B2B Marketing & Lead Generation
Generate qualified B2B leads and create strong sales enablement tools for growth.
3) Sustainability & ESG Branding
o Build and communicate credible sustainability/ESG narrative aligned with sourcing
and operations.
o 4) Product Communication, Packaging & Certifications
o Own product storytelling, packaging communication, and certification-based
compliance messaging.
o 5) E-commerce & Marketplace Growth
o Lead e-commerce growth across marketplaces and D2C through performance
marketing and optimization.
o 6) Digital Branding & Content Strategy
o Strengthen digital presence through website, SEO, LinkedIn, content and inbound
marketing.
o 7) Trade Marketing & Industry Visibility
o Plan and execute trade fairs, exhibitions, and industry events to enhance visibility
and pipeline.
o 8) PR, Reputation & Corporate Communication

o Manage PR, media, brand reputation, and crisis communication to protect and
strengthen trust.
o 9) Team Leadership, Agencies & Budget
o Lead the marketing team, manage agencies, and control budgets with ROI
accountability.
Key Deliverables / KPIs
 Increased brand visibility & credibility (domestic + export)
 Growth in B2B qualified leads and customer pipeline
 Stronger sustainability / ESG perception among customers
 E-commerce growth: sales, ROAS, conversion, repeat purchase
 Successful trade fairs with measurable ROI and conversions
 Improved website inquiries and LinkedIn engagement
 Strong brand consistency across packaging and communication
Key Skills & Competencies
 Strong corporate branding + B2B marketing capability
 Understanding of agri trading / food ingredients / commodity markets
 Sustainability & ESG communication understanding
 E-commerce marketplace and performance marketing knowledge
 Strong stakeholder management (Sales, Trading, Ops, Quality, Finance)
 Strong execution + strategic thinking
 Data-driven marketing and ROI mindset

Qualification & Experience
 MBA (Marketing) preferred
 15–20 years of experience in:
o Agri trading / food ingredients / FMCG sourcing / exports
o B2B marketing + branding
o digital marketing + e-commerce (preferred)
Min 5+ years in leadership role