Category Manager – Head

PosiƟon – Category Head
FuncƟonal Role – Trade MarkeƟng, ALT, BTL, Digital MarkeƟng exposure.
Experience Req – 12 to 15 Yrs, Exp in East Africa will be an added advantage.
Domain – FMCG Foods and Non-Foods. (No candidate from Beverages/ Telecom industry)
EducaƟon – MBA from 2Ɵer B-School in MarkeƟng.
Core ResponsibiliƟes & DuƟes
 Category Strategy & Planning: Develops long- and short-term strategies for product categories
to meet financial goals, including product assortment, pricing, and promoƟonal strategies.
 Data Analysis & Performance Tracking: Analyses sales data, market trends, and consumer
purchasing behaviour to idenƟfy growth opportuniƟes and opƟmize product performance.
 Supplier & Vendor Management: Builds and maintains relaƟonships with vendors,
negoƟaƟng contracts, pricing, and promoƟonal terms to maximize profitability.
 Product Assortment & Merchandising: Manages the product mix, idenƟfying gaps,
introducing new products, and planning in-store or online merchandising to enhance visibility.
 Pricing & PromoƟon Strategy: Sets, monitors, and adjusts pricing strategies to remain
compeƟƟve while protecƟng margins.
 Inventory & Supply Chain CollaboraƟon: Works with supply chain teams to opƟmize stock
levels, monitor inventory, and ensure Ɵmely product availability.
 ReporƟng & CommunicaƟon: Presents regular reports on category performance to
management, explaining results and proposing improvements.
 New Product Launch Planning: End to End planning for new product launching in MT, GT
HoReCa.
Key Skills Required
 AnalyƟcal Thinking: Proficiency in analyzing large data sets to drive insights.
 NegoƟaƟon & CommunicaƟon: Ability to manage supplier relaƟonships and communicate
with cross-funcƟonal teams.
 Commercial Acumen: Strong understanding of profitability, budgeƟng, and market dynamics.
 Strategic Thinking: Capability to align product porƞolios with market trends and company
goals.

 Technical Skills: Proficiency with data analyƟcs, spreadsheet soŌware, and oŌen, retailer-
specific systems.