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UpMan Placements Private Limited
Assistant Manager- Strategic Partnerships & Institutional Marketing
UpMan Placements Private Limited · posted 2 months ago
MumbaiStrategic Partnerships & Institutional Marketing
About the role
Assistant Manager – Strategic Partnerships & Institutional Marketing
Location: Mumbai
Reporting To: Brand Manager
The Assistant Manager – Strategic Partnerships & Institutional Marketing will be responsible for building and managing strategic partnerships that drive brand awareness, consumer acquisition, product trials, and business growth. The role will focus on developing relationships with hospitals, maternity homes, pediatric clinics, healthcare institutions, parenting communities, retailers, and strategic alliance partners while collaborating closely with Brand, Digital Marketing, Influencer Marketing, PR, and Sales teams to maximize the impact of partnership-led initiatives.
Hospital & Institutional Partnerships
· Identify, onboard, and manage partnerships with hospitals, maternity homes, pediatric clinics, IVF centres, NICUs, and healthcare institutions.
· Build strong relationships with hospital administrators, procurement teams, doctors, nursing staff, and key decision-makers.
· Execute Day 1 Baby Basket programs, discharge kits, hospital pharmacy listings, shop-in-shop initiatives, waiting room branding, and in-hospital visibility programs.
· Drive doctor engagement through CMEs, workshops, product education, scientific sessions, sampling programs, and advocacy initiatives.
· Build relationships with medical associations including IAP, FOGSI, NNF, IMA and other relevant healthcare bodies.
· Partner with the Sales team to ensure product availability and execution across institutional channels.
· Develop annual partnership plans with key hospital chains and healthcare networks.
Strategic Partnerships & Alliances
· Identify and develop strategic partnerships with parenting communities, baby brands, retailers, schools, preschools, daycare centres, corporates, events, and relevant organizations.
· Build strategic alliances with experiential brands including family entertainment centres, amusement parks, toy retailers, and children’s destinations (e.g., Imagicaa, Hamleys).
· Identify opportunities for co-branded campaigns, consumer promotions, gifting partnerships, loyalty programs, and new parent acquisition initiatives.
· Build partnerships with maternity photographers, cord blood banks, prenatal educators, parenting influencers, and baby service providers to expand consumer touchpoints.
· Execute partnership-led activations, workshops, community events, exhibitions, and parenting programs.
· Continuously identify new alliance opportunities that enhance brand visibility, consumer acquisition, and business growth.
Partnership Marketing & Campaign Amplification
· Collaborate with the Brand, Digital Marketing, Influencer Marketing, PR, and Sales teams to amplify partnership-led initiatives across relevant consumer touchpoints.
· Work with Digital Marketing and media agencies to support partnership campaigns through geo-targeted digital communication where relevant.
· Collaborate with Influencer Marketing teams to extend the reach of partnership activations through relevant creators and communities.
· Ensure partnership initiatives are supported through appropriate digital, influencer, PR, retail, and sales channels to maximize awareness and engagement.
· Track partnership effectiveness and recommend improvements based on consumer engagement and business impact.
· Lead planning and execution of parenting workshops, hospital events, exhibitions, trade shows, baby fairs, and community engagement programs.
· Coordinate branding, sampling, product demonstrations, gifting, and event logistics.
· Build relationships with parenting influencers, community leaders, and event organizers to increase participation and visibility.
Relationship & Partner Management
· Develop long-term relationships with key strategic partners.
· Negotiate commercial agreements and ensure mutually beneficial partnerships.
· Track partnership performance and identify opportunities for expansion and optimization.
· Maintain a strong pipeline of prospective partners across healthcare, parenting, retail, and lifestyle ecosystems.
· Coordinate with internal teams and external agencies to ensure timely execution of partnership initiatives.
· Manage budgets, timelines, approvals, and campaign reporting.
· Maintain regular MIS on partnership performance, ROI, consumer reach, and business impact.
Key Performance Indicators (KPIs)
· Number of hospital and maternity partnerships onboarded
· Number of strategic partnerships and alliances executed
· Doctor and medical association engagement
· Consumer reach generated through partnerships
· Sampling and product trial generation
· Hospital visibility and branding execution
· Events and activations executed
· Partnership-led awareness and consumer acquisition
· Marketing-led offtake through partnerships
· Partnership ROI
· Budget adherence and execution efficiency
· 4–7 years of experience in Strategic Partnerships, Business Development, Institutional Sales, Alliance Marketing, Healthcare Marketing, or Marketing.
· Strong relationship management, networking, and negotiation skills.
· Experience managing external stakeholders and cross-functional teams.
· Strong project management and execution capabilities.
· Excellent communication and presentation skills.
· Commercially driven with strong analytical skills.
· Willingness to travel extensively.
· 4–7 years of experience in Strategic Partnerships, Institutional Sales, Business Development, Alliance Marketing, or Marketing.
· Proven experience building and managing external partnerships.
· Strong relationship management and negotiation skills.
· Experience executing partnership-led marketing initiatives.
· Ability to manage multiple stakeholders and cross-functional teams.
· Comfortable with extensive travel and field engagement.
Experience working with hospitals, maternity homes, healthcare institutions, or parenting communities.
Experience in Baby Care, FMCG, Consumer Goods, Healthcare, Pharma, Retail, or Consumer Brands.
Exposure to influencer marketing, community marketing, partnerships, and events.
Candidates from Institutional Sales, Corporate Partnerships, Key Account Management, Healthcare Business Development, or Alliance Management looking to transition into marketing-led partnerships.
Cannot-Haves
Candidates with only digital marketing or social media experience.
Candidates with no partnership or business development experience.
Candidates with no experience managing external stakeholders.
Candidates with purely inside sales or telesales backgrounds.
Chicco
Pigeon India
Mee Mee
Sebamed
Himalaya Wellness
Mamaearth
Lotus Herbals
Abbott Nutrition
Nestlé Nutrition
Danone
Healthcare & Hospital Networks
Cloudnine Hospitals
Motherhood Hospitals
Rainbow Children’s Hospitals
Apollo Hospitals
Fortis Healthcare
Max Healthcare
Aster DM Healthcare
Cipla Consumer Healthcare
Dr. Reddy’s Consumer Healthcare
Strategic Partnership & Experiential Companies
Imagicaa
Hamleys
FirstCry
BabyChakra
Momspresso
Kidsstoppress
The Moms Co.
Cord blood banks and maternity service providers
Candidates currently working in Institutional Sales, Hospital Business Development, Strategic Partnerships, Alliance Management, Corporate Partnerships, Community Marketing, Key Account Management, Healthcare Sales, Retail Partnerships, or Field Sales with strong relationship-building capabilities and an interest in marketing-led partnerships should also be considered.
Experience: 4–7 years
Compensation: As per company budget and candidate experience.
The ideal candidate is highly relationship-driven, commercially aware, and execution-focused. They will build scalable partnerships that strengthen brand awareness, expand institutional presence, create meaningful consumer touchpoints, and drive measurable business growth through strategic collaborations and partnership-led marketing initiatives.