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Measurement is the cornerstone of D2C business driving growth
and profitability. Accurate and unbiased measurement empowers
team members to maximize ROI across digital marketing campaigns,
website, mobile app and call centre.
Responsibilities:
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Collaborate with Product Managers, Campaign Managers, and Call
Centre Managers to define and track key performance
indicators.
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Build accurate funnels across digital marketing campaigns,
website and mobile analytics and call centre performance.
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Work with multiple systems like Google Ads, Adobe Analytics,
MoEngage, CRM, Data Lake and internal data systems to build a
fully automated analytics pipeline.
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Execute defined, moderately difficult analytical tasks under
guidance from the manager or stakeholder. For straightforward
problems, execute end-to-end analysis with minimal guidance.
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Communicate data and analysis in a clear and concise manner to
various stakeholders, including senior leadership.
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