About the role

Performance Marketing Manager – Sirrus.ai

Location: Mumbai (Full time)

Experience: 3-5 Years

About TCG: The Chatterjee Group (TCG) has an enviable track record as a strategic investor, with businesses in many sectors. Founded by Dr. Purnendu Chatterjee in 1989, the Group specializes in the Petrochemicals, Pharmaceuticals, Biotech, Financial Services, Real Estate, and Technology sectors in the US, Europe, and South Asia. It provides end-to-end product and service capabilities through its investments and companies in these sectors. TCG is one of the biggest PE groups in the country with significant brand presence abroad and in India.

About Us: First Livingspaces (FLS), an enterprise of The Chatterjee Group (TCG), harnesses the power of Artificial Intelligence and other cutting-edge technologies to improve the lives of individuals and communities at large with its new ventures – Ziki, a lifestyle and lifestage service platform, and sirrus.ai – an AI-powered SAAs platform. FLS also operates the technology and AI platform of TCG’s premium managed rental venture, Yukio.

About the Role: We’re looking for a Performance Marketing Manager who thrives at the intersection of digital marketing, AI innovation, and client partnerships. In this role, you will lead the planning, execution, and optimization of high-impact paid media campaigns in the real estate industry. You will work across Google Ads, Meta, LinkedIn, and other paid media platforms, while leveraging AI-powered insights to enhance campaign performance.

You will work directly with real estate clients, sometimes embedding at the client’s location for 2–3 months, to better understand their buyer journeys, streamline execution, and maximize impact. If you're excited about solving high-value marketing challenges using AI-first strategies, this is the opportunity for you.

Key Responsibilities:

Campaign Strategy & Execution

Plan, execute, and optimize performance campaigns across Meta (FB/IG), Google Ads (Search, Display, YouTube), LinkedIn, Snapchat, programmatic, and other paid channels.
Define full-funnel strategies from lead generation to site visits and bookings, tailored to the real estate buyer journey.
Collaborate with Product teams to drive adoption of AI-first campaign automation tools built in-house or externally.

AI-Enabled Optimization

Leverage AI-powered insights (e.g., predictive audience scoring, automated bid adjustments, LTV prediction models) to improve campaign ROI.
Run AI-led experiments like creative recommendations, smart budgeting, and personalized ad sequencing.
Provide feedback to internal AI teams to refine model outputs and insights based on campaign learnings.

Channel & Creative Management

Set up and optimize paid campaigns: audience segmentation, keyword targeting, ad copy, bidding, and creative testing — powered by AI-driven performance signals.
Run A/B and multivariate tests for AI-suggested combinations of ad creatives, audience personas, and landing page variations.
Identify micro-moments and personalized triggers using AI signals to refine messaging.

Analytics, Reporting & Insights

Build performance dashboards using GA4, Meta BM, Looker Studio & similar and integrate with AI-driven insight layers to predict trends and flag anomalies.
Track and report on KPIs like CAC, CPL, CPQL, CPB, ROAS, CVR, and segment performance across city, funnel stage, and campaign type etc.
Use AI-generated insights to summarize weekly performance and highlight actions for scaling or cutbacks.

Cross-Team Collaboration

Work closely with creative, design, product, and analytics teams to implement AI-led personalization and improve campaign effectiveness.
Champion adoption of MarTech and AI tools internally, ensuring marketers understand the “why” behind model suggestions.

Trend Spotting & Innovation

Stay ahead of marketing and AI trends — from generative AI in ad creatives to predictive targeting models — and evaluate their relevance to our goals.
Explore emerging channels like WhatsApp, native ads, influencer integrations, and AI-assisted conversational ads.

Required Skills and Qualifications

Must-Have:

3–5 years of experience in performance marketing with high-ticket categories like real estate, education, or D2C.
Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and campaign management tools.
Strong grasp of campaign KPIs (CAC, CPL, CPQL, CPB, ROAS) and how to impact them.
Comfort working with AI tools for campaign insights, budget reallocation, LTV modeling, and creative optimization.
Proficiency in Google Analytics (GA4), Google Tag Manager, Looker Studio, and attribution modeling.
Experience using no-code landing page tools and CRO platforms (Hotjar, VWO, etc.).

Good-to-Have:

Prior exposure to AI-first marketing platforms, such as performance copilots, generative copy tools, or recommendation engines.
Familiarity with MoEngage, WebEngage, Clevertap, or similar CRM/CLM tools with AI layers.
Basic understanding of prompting for generative AI tools like ChatGPT, Jasper, or Canva AI.
Exposure to customer segmentation models, RFM analysis, and cohort tracking.

Why Join Us?

Opportunity to make an impact
Vibrant Workplace: Work from our Mumbai office, collaborate with brilliant minds. Engaging activities, celebrations & a lively vibe!
Flexibility & Balance: A work schedule that supports you.
Inclusive & Diverse: Talent matters, not labels.
Meaningful Perks: Extra paid leaves for birthdays, anniversaries & more.

Our Culture: Built on strong pillars!

Execution is King: We deliver with precision and speed.
We Win & Fail Together: Teamwork over competition, always.
We Test, Learn & Progress: Experiment, iterate, and grow.
Respect at Workplace: A culture of inclusivity and trust.
Intellectual Honesty: Data-driven, transparent decision-making.
Time is Money: We value efficiency and smart work.

Here, your ideas matter, your impact is real, and your growth is limitless!

*Inclusive and Equal Workplace

First Livingspaces Pvt. Ltd. is dedicated to creating an inclusive workplace that promotes equality and fairness. We celebrate diversity and ensure that no one is discriminated against based on gender, caste, race, religion, sexual orientation, protected veteran status, disability, age, or any other characteristic, fostering an environment where everyone can thrive.