About the role

1. Head of Revenue & Growth

Location: Ahmedabad   Reporting To: Founder

Role Overview

The Head of Revenue & Growth will be responsible for building and managing a performance-led marketing engine across all active projects. This role owns the complete marketing-to-sales funnel and is accountable for driving predictable, measurable revenue outcomes. This is a P&L-aligned role focused on funnel optimisation, cost efficiency, lead quality, CRM discipline, and cross-functional alignment between marketing, call centre and on-site sales teams.

Key Responsibilities

1. Revenue & Funnel Ownership

• Own the complete customer journey from lead generation to booking.

• Define, monitor and optimise stage-wise conversion metrics.

• Reduce cost per qualified lead and cost per booking.

• Identify drop-offs and implement corrective interventions.

2. Performance Marketing Management

• Lead digital marketing strategy across Meta, Google and other paid channels.

• Evaluate, appoint and manage performance marketing agencies.

• Review media plans, targeting strategies and campaign structures.

• Drive creative refresh cycles aligned to performance data.

3. CRM & Systems Governance

• Own CRM pipeline architecture and hygiene.

• Ensure accurate source tracking and data capture.

• Implement lead scoring, automation and nurturing flows.

• Design and maintain executive dashboards.

4. Call Centre & Sales Alignment

• Define SLAs for response times and follow-up cadence.

• Monitor call centre productivity and quality.

• Align marketing efforts with on-ground sales team performance.

• Ensure CRM stage updates reflect real-time sales progress.

5. Reporting & Strategic Review

• Present monthly revenue and funnel performance reports to founders.

• Benchmark performance across projects.

• Provide actionable recommendations backed by data.

Key Performance Indicators (KPIs)

• Cost per qualified lead

• Site visit conversion rate

• Booking conversion rate

• Funnel drop-off reduction

• Lead ageing metrics

• Campaign ROI

Ideal Candidate Profile

• 7–10 years of exp1.erience in performance marketing, growth or revenue roles.

• Experience in high-ticket categories such as real estate, BFSI, D2C or automotive preferred.

• Strong hands-on knowledge of Meta, Google and marketing analytics.

• Experience managing agencies and multi-project funnels.

• Proven ability to work in founder-led, high-accountability environments.

• Strong analytical and systems thinking capability.

• Comfortable with data, dashboards and CRM tools (Zoho or equivalent).