Chief Manager Campaign Manager

Role and Responsibilities

·          Run top of the funnel campaigns: Build, launch, and scale paid acquisition on Google (Search, Demand Gen, YouTube) and Meta — bringing in new, high-quality audiences and knowing when to push spend and when to pull back. campaigns

·          Find the hook: Get close to the customer's real problems and turn them into angles that attract users to our website and app

·          Brief brilliant creative. Write briefs designers want to build from, then direct the work to make it sharper and high performing

·          Keep it connected. Use your SEO know-how so paid and organic pull in the same direction, and partner with content, product, and design

·          Turn data into insights : Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe etc.), AdWords, Search console etc. and get valuable insights

·          Run experiments : Use data and customer behavior to craft hypothesis. Run experiments  and A/B tests to prove your hypothesis and scale winning experiments.